Valco Melton, a world leader in adhesive application and quality assurance systems, is seeking a Global Marketing Manager to lead the Marketing team at our world headquarters in Cincinnati, Ohio. This role will focus on growing brand awareness for Valco Melton and its subsidiaries globally by managing the development and execution of marketing strategy across all our entities.
Specific Responsibilities:
Responsible for organizing and setting the marketing budget for each fiscal year for approval by the CEO and CFO. This includes trade show events, media, print direct, memberships, translations, third party marketing partner (website, host, registrar, email services) and other miscellaneous expenses.
Responsible for establishing the strategic marketing plan for each fiscal year in conjunction with our internal marketing team and our third-party marketing partner. The plan is developed through close collaboration with Sales and Engineered Products in order to generate relevant marketing content. The Marketing Manager will oversee this process and lead the Marketing team through a successful implementation of the plan.
Responsible for coordinating a diverse marketing team spread between our world headquarters in Cincinnati and our European headquarters in Pamplona, Spain. The team consists of three Marketing Coordinators, a Digital Marketing Associate, and a Marketing Manager for Europe.
Collaborate with and direct our third-party marketing partner. Our partner is responsible for consulting on marketing strategy, supporting areas not covered by the internal team members and acting as Valco Melton’s General Data Protection Officer (GDPR compliance). Our partner currently manages CRM integration, marketing automation integration, and lead flow configuration and management. Digital marketing responsibilities include SEO, website optimization and Google Analytics. On the website side, web development and CMS. The Marketing Manager will oversee the coordination between Valco’s IT department and our third-party partner as it pertains to website security and the CRM platform.
Please note: this position requires domestic and international travel – 25-50%
Required/Preferred Qualifications:
Benefits Package:
Job Type: Full-time
Benefits:
Schedule:
Supplemental pay types:
Ability to commute/relocate:
Experience:
Work Location: One location
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