Vaco Hiring for Product Marketing- Remote- Contract Job at Charlotte, NC Full Time

9 Month Contract

Remote

Responsibilities:

• Plan and execute integrated campaigns to generate interest and inbound opportunities
• Create content / asset plan mapping to sales pipeline and target outcomes
• Develop maintain content / publishing calendar through social channels
• Monitor and report campaign performance metrics
• Maintain web performance metrics and dashboard.
• Make recommendations to improve SEO performance.
• Develop assets and collateral enabling impactful client conversations (e.g. solution decks, explainer videos, etc.)
• Develop stakeholder-based launch plan supporting successful debut of new solution
• Identify and perform outreach to appropriate trade publications and influencers
• Maintain marketing budget and controls.
• Report on marketing performance metrics.
• Maintain annual marketing & communications plan.