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The mission of The University of St. Augustine for Health Sciences is the development of professional health care practitioners through innovation, individualized, and quality classroom, clinical, and distance education.
GENERAL SUMMARY:
The Marketing Automation Administrator who will provide day-to-day support/administration for the University’s Marketing ecosystem including tools such as Marketo, Salesforce, Zapier, Unbounce, Wordpress, and other marketing and web platforms. The role will act as a crucial resource and will be responsible for the technology underlying lead scoring, lead syncing, automated workflows, reports, analysis, and troubleshooting as well as, all other functionalities Marketo and other marketing platforms offer.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Help evolve the University marketing tech stack administration & execution.
- Ensure our systems are best-in-class to support business requirements around automation, conversion and optimization tracking, personalization and lifecycle management.
- Maintain health of business-critical marketing technology and manage the integration between Marketo, Salesforce, and other systems.
- Maintain Marketo sandboxes, moving functionality between the instances, and their integrations with related Salesforce sandboxes.
- Administer Marketo, Zapier as well as other form tools (i.e. 123 Forms, Unbounce and Wordpress)
- Propose improvements to marketing and sales processes to drive speed and efficiency in systems.
- Keep system users informed about system functionality and enhancements.
- Provide day to day Tier 2 end user support (including complex formulas and system maintenance) and assist users to troubleshoot issues and increase their knowledge of marketing automation technologies
- Create and maintain documentation including operational processes, workflows and training documents.
- Participate in cross-functional data hygiene/governance initiatives and maintain data quality for the global marketing database.
- Evaluate technologies and drive insights and ideas for testing, process improvements or technology enhancements.
OTHER DUTIES AND RESPONSIBILITIES
May perform other duties and responsibilities that management may deem necessary from time to time.
POSITION IN ORGANIZATION
Reports to: Director, Business Applications
Positions supervised: None
TECHNICAL, MANAGERIAL & PEOPLE SKILLS REQUIRED
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
EDUCATION and/or EXPERIENCE:
- Bachelor’s Degree, Master’s degree or MBA is a plus
- Minimum of three (3) years’ experience in the technology field
- Experience in higher education in a university setting is highly preferred
- Minimum 3 years demonstrated experience in the technology industry, including experience administering Marketo in conjunction with Salesforce.com
- Experience in customizing and configuring COTS applications, including CRM applications
- Strong functional and technical documentation skills
- Ability to research solutions to operational problems
- Strong problem solving and analytic skills
- Marketo Certified Expert preferred
- Marketo Database Administrator experience
- Marketo User & Role Administration experience
- CRM Admin experience preferred (specifically Salesforce)
- Managed a large-scale marketing database and overseen augmentation and supported initiatives around improving database quality, database compliance and governance.
- Results oriented problem solver adept at quickly dissecting an issue into its component parts and identifying the root cause or opportunity.
- Excellent prioritization skills – ability to multi-task and work well under pressure.
- Higher Education Experience preferred
- Strong organizational skills, attention to detail and flexibility to multi-task across projects with varying deadlines.
- Excellent verbal and written communication skills. High energy, self-starter with bias for action and sense of urgency to deliver results.
LICENSURE and/or CERTIFICATION
N/A
TRAVEL REQUIREMENTS
Position may be required to travel up to 10%
BUSINESS COMPETENCIES
To perform the job successfully, an individual should demonstrate the following competencies:
- Collaborates – Building partnerships and working collaboratively with others to meet shared objectives.
- Being Resilient – Rebounding from setbacks and adversity when facing difficult situations.
- Instills Trust – Gaining the confidence and trust of others through honesty, integrity, and authenticity.
- Drives Results – Consistently achieving results, even under tough circumstances.
- Innovation – Creating new and better ways for the organization to be successful.
- Customer Focus – Building strong customer relationships and delivering customer-centric solutions.
WORK ENVIRONMENT:
Work is performed primarily in a standard office environment but may involve exposure to moderate noise levels. Work involves operation of personal computer equipment for six to eight hours daily and includes physical demands associated with a traditional office setting, e.g., walking, standing, communicating, and other physical functions as necessary.
The University of St. Augustine for Health Sciences is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.
