University of Florida Hiring for Assistant VP of Marketing Job at Gainesville, FL Full Time

Description
You belong at a University that is Rising
The University of Florida, the flagship university of the state of Florida, is a top-tier research institution with a long history of training outstanding undergraduate, graduate, and professional students. UF is currently ranked #5 among U.S. public research universities by U.S. News and World Report. The University of Florida Health Sciences Center is the country’s only academic health center with six health-related colleges located on a single, contiguous campus. The colleges, major research centers and institutes, and clinical enterprise focus on building collaborative, specialized clinical services centered on quality and innovation.

The Opportunity:
The University of Florida’s Office of Strategic Communications and Marketing is seeking a highly qualified professional for the role of Assistant Vice President for Marketing. The ideal candidate will be a collaborative leader attuned to organizational culture and external audiences who excels at cultivating relationships and garners the trust and confidence of leadership, faculty, staff and students. This individual will possess a combination of creativity and business savvy, will thrive in a fast-paced environment oriented toward growth and innovation, and will promote a culture of high performance, continuous improvement and commitment to quality.

The next AVP for Marketing will be an ambassador for UF and will use their in-depth knowledge and experience in brand strategy, marketing, advertising, digital media, social media, and creative outreach approaches to innovate and advance a distinctive and strengthened organizational brand. They will have the chance to advance UF’s marketing organization as a national leader.

The successful applicant for this position will report to the Vice President of Strategic Communications and Marketing and work collaboratively with the AVP for Communications. Together, these leaders will elevate UF’s stature and positively position the university as a leader in higher education, nationally and internationally.

Primary Responsibilities: Lead an effective team of professionals with strength in brand and positioning strategy, web and digital platforms, social media, creative and photography services, market research and internal engagement and advocacy.

• Lead the development of a campus community-engaged brand and positioning planning process and strategy development.
• Advance an integrated marketing communications plan to broaden awareness of the university’s academic and research prowess and drive engagement across key stakeholder audiences.
• Manage UF’s brand and standards to ensure a consistent and unified identity.
• Manage external marketing communications agencies.
• Identify opportunities for market research and track performance of marketing strategies for effectiveness and return on investment.
• Lead digital and social media platforms.
• Coordinate marketing initiatives across campus to ensure consistency in a decentralized structure. Collaborate with deans and campus communicators in support of UF’s strategic priorities.
• Serve as a trusted resource to deans, directors and campus communicators for expert advice, training and best practices.

The Office of Strategic Communications and Marketing
We are a talented team of integrated communications professionals, media relations experts, content creators, designers, videographers and social media strategists. It is our mission to protect and advance the reputation of UF and to enrich the value and impact of the university by unifying its voice. We cultivate faculty engagement in communications efforts, build strong collaboration with college and unit leaders and communicators to support them in the roles, and effectively advance the university’s reputation locally, nationally and internationally.

The University of Florida

The University of Florida ranks 5 among public research universities and is the flagship of Florida’s state university system. Tracing its roots back to 1853, UF has 16 colleges, a major academic health center, a championship-winning athletic program and, in keeping with its land-grant mission, one of the nation’s most comprehensive agriculture and natural resources programs. All are located on the university’s 2000-acre campus, which comprises historic architecture, modern research and learning environments and preserved natural areas, connecting to adjacent innovation, commercial and residential districts.

UF has 60,000+ students, 31,000 employees (including 6,000 faculty members), a $5 billion annual budget and more than 140 mission-focused units across the state of Florida. It is the Sunshine State’s only member of the Association of American Universities comprising the nation’s 60 leading public and private research universities. It is ranked 2nd in Kiplinger’s Best Values in Public Colleges.

Several qualities distinguish UF among today’s leading public research universities. The first is its highly comprehensive breadth on a single campus, facilitating interdisciplinary collaboration among, for example, faculty within the adjacent colleges of journalism, engineering and medicine. The second is its unwavering support from the state of Florida, which has endorsed UF’s drive to become of the nation’s very best public research universities – supporting those efforts since 2013 with hundreds of millions of dollars in additional funding to grow its faculty ranks. UF’s third exceptional quality is it dynamism. Like the state of Florida, now the nation’s third largest and among it’s fastest-growing, UF is undergoing rapid transformation as it pursues its overarching aspiration “to be a premier university that the state, nation and work look to for leadership”.

The City of Gainesville

Gainesville (http://cityofgainesville.org) is home to Florida’s largest and oldest university, and so is one of the state’s centers of education, medicine, cultural events and athletics. The University of Florida and UF Health Shands Hospital are the leading employers in Gainesville and provide jobs for many residents of surrounding counties. Gainesville is also the largest city in Alachua County and is the county seat, with approximately 269,000 residents county-wide. It serves as the cultural, educational and commercial center for the north central Florida region. The city provides a full range of municipal services, including cultural and nature services and necessary administrative services to support these activities. Additionally, the city owns a regional transit system, a regional airport, and a 72-par championship golf course. Known for its preservation of historic buildings and the beauty of its natural surroundings, Gainesville’s numerous parks, museums and lakes provide entertainment to thousands of visitors. Because of its beautiful landscape and urban “forest,” Gainesville is one of the most attractive cities in Florida. The city is in a central location to both the Gulf of Mexico and the Atlantic Ocean, providing easy access within a day’s drive to beaches, nature preserves, and water-based activities. Explore Gainesville in 60 Seconds.

Minimum Qualifications

Master’s degree in an appropriate area and six years of experience, or a bachelor’s degree and eight years of experience (required)

Expected Qualifications

• Demonstrated record of progressive leadership roles in higher education or related non-profit organizations
• Demonstrated commitment to diversity, equity and inclusion
• Experience successfully leveraging various media platforms to advance institutional priorities and messaging
• Demonstrated record of creating innovative marketing strategies in support of institutional goals
• Demonstrated ability to develop and deliver high-quality creative services
• Demonstrated experience in utilizing market research and identifying new trends and opportunities
• Strong track record of managing external agencies
• Experience creating and managing key performance indicators for marketing strategies to evaluate effectiveness and return on investment
• Exceptional interpersonal skills including the ability to work effectively in a multi-cultural, team environment
• Exceptional communication skills (oral and written)

Preferred Qualifications

• Advanced degree preferred
• Eight years of management experience in a highly complex, matrix-based organization
• Keen understanding of the issues and challenges facing higher education

Application Instructions

Candidates must apply online at https://explore.jobs.ufl.edu/en-us/job/522663/assistant-vice-president-for-marketing

The Office of Strategic Communications and Marketing requires applicants to submit an online application and provide the following:

• Cover letter highlighting relevant qualifications and explaining the applicant’s interest in this leadership role
• Resume or CV
• Contact information for at least three professional references

Salary commensurate with education and experience.
Questions related to the application process may be directed to Devan Brown, UFHR Strategic Talent Group

If an accommodation due to a disability is needed to apply for this position, please call 352/392-2477 or the Florida Relay System at 800/955-8771 (TDD). Hiring is contingent upon eligibility to work in the US.

The University of Florida is an Equal Opportunity Employer. The University is committed to non-discrimination with respect to race, creed, color, religion, age, disability, sex, sexual orientation, gender identity and expression, marital status, national origin, political opinions or affiliations, genetic information and veteran status in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training.

The “government in the sunshine” laws of Florida require that all documents relating to the search process, including letters of application/nomination and reference, be available for public inspection upon request.

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Relocation assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Gainesville, FL 32601: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Experience:

• Marketing: 6 years (Required)

Work Location: One location