University at Albany Hiring for Coordinator of Web, Marketing, and Social Media Job at Albany, NY Full Time

The Graduate School at the University at Albany seeks a Coordinator of Web, Marketing, and Social Media to effectively and efficiently coordinate web, marketing, and social media for the school.

Primary Responsibilities:

• Plan, execute, and assess the Graduate School’s web, print, and social media communications, brochures, and other pieces
• Schedule and produce engaging, relevant, professional content for the Graduate School’s social media sites for targeted audiences
• Design and execute paid digital and social media ads and campaigns, to elevate the reach and reputation of the Graduate School
• Provide support and assistance to academic departments regarding web, marketing, and social media as it pertains to graduate student recruitment goals
• Maintain and enhance the Graduate School’s engaging and positive online presence, and continuously monitor and respond to messages/posts in a professional and timely manner
• Utilize SLATE Technolutions CRM application service and event management tool to develop and manage communication and marketing campaigns
• Collect data to analyze the effectiveness of any marketing and social media campaigns. Use data to implement improvements for future campaigns
• Attend on-campus and regional events and presentations.

Job Requirements:

Required Qualifications:

• Bachelor’s degree in marketing, communications, digital media, or a related discipline from an accredited institution
• Two (2) years of direct experience managing social media on behalf of an organization that serves multiple stakeholders and has a broad audience
• Strong knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram YouTube, Snapchat, LinkedIn, TikTok, etc.), and how each can be strategically deployed
• Strong proficiency in technology and new media (website design, DRUPAL, ADOBE Creative Cloud, Microsoft Office, Internet, database operation, presentation/publishing software)
• Excellent written, oral, interpersonal, and presentation skills, including the ability to adapt tone and style of writing to varying audiences
• Proven ability to relate effectively to people from diverse backgrounds, including an understanding and respect for group/social differences (e.g., race/ethnicity, class, gender, sexual orientation, country of origin, and ability as well as cultural, political, religious, or other affiliations) and individual differences (e.g., personality, prior knowledge, and life experiences)
• Must be able to use data from social media sites and other marketing efforts to make informed decisions
• Must demonstrate the ability to create and update print documents

Preferred Qualifications:

• Advanced education and training (master’s degree or advanced certifications) related to communications, marketing, and/or digital media
• Strong understanding of Facebook’s business and ads manager platforms, experience in Twitter, LinkedIn, and other social platforms’ ads managers
• Experience working in higher education and or with adult learners
• Knowledge of University at Albany Brand

Additional Information:

This is a promotional opportunity for current UAlbany employees.

Eligibility for Consideration:

• You must be employed at the University at Albany campus.
• You must be in a State-funded UUP professional (non-instructional) position (MC employees are not eligible).
• You must have a permanent, term, or probationary appointment (temporary employees are not eligible).

For details concerning the University’s Promotion Policy for Professional Employees, please see HR Memorandum 88-4.

Professional Rank and Salary Range: Senior Staff Assistant, SL-3

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University’s crime statistics for the past three years; and disclosures regarding the University’s current campus security policies. The University at Albany’s Annual Security Report is available in portable document format [PDF] by clicking this link http://police.albany.edu/ASR.shtml

Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor’s Office of Employee Relations at (518) 474-6988 or via email at [email protected].

THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER

Please apply online via http://albany.interviewexchange.com/candapply.jsp?JOBID=148163