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Background & Purpose of the Job
As an Associate Shopper Marketing Manager for the Nutrition Business Unit (BU), you will work to build Multi-Cultural Marketing strategy across key retailers, supporting the BU’s Many Americas initiative to serve the underserved populations within the US.
You’ll work closely with Nutrition brand teams and key retailers to develop fully integrated shopper marketing plans that specifically speak to the needs of different shopper groups across the US, with special focus on serving on the Hispanic consumer.
You’ll also work to help drive the Nutrition Scale Shopper Marketing strategy across key retailers, with a primary focus on grocery customers.
You’ll identify key opportunities to leverage the Nutrition portfolio to drive growth and recognize where to lean into the entire Unilever portfolio of brands to maximize impact, build Nutrition baskets and drive profitable volume growth.
You’ll help drive strategy, planning, execution, and evaluation of programs across channel retailers and serve as the subject matter expert for multi-cultural marketing and Nutrition scale across channels.
The ability to identify business building opportunities for Unilever Nutrition will help set the strategy to drive efficient and effective programming, across both traditional and omni-channel levers.
Who You Are & What You’ll Do
As a member of the shopper marketing team, you will focus driving thought leadership and strategic thinking as you work with Nutrition brand teams, sales teams and customers develop to execute world-class omni- solutions and shopper marketing plans.
These plans should deliver on the brand Jobs-to-be-Done as well as customers’ unique positioning to fit the objectives of that retailer.
Programs should drive category growth, promote cross-category conversion & be profitable for both Unilever & the customer.
Responsible for all SM field-based programs from start to finish including annual planning, writing agency briefs, customer presentations, overall agency guidance, creative reviews, and program evaluation.
Develop strong relationships with key marketing contacts at retail partners, as well as Unilever Sales team, to deliver against brand / portfolio objectives.
Evaluate key Shopper Marketing programs 90 days post program completion. These findings / recommendations will provide comprehensive view of the program performance, return on investment value, sales results and include relevant market information to help optimize future programming.
Strong communication with Unilever Nutrition brand teams to ensure alignment to brand / category Jobs to Be Done, to educate brand teams of key retailer strategies and initiatives, and to share post-program analysis / implications.
Manage agency partners to ensure delivery on requirements outlined in briefs and effective fulfillment of all account management responsibilities ( program & financial management).
You’re a dot connector : Working on the Shopper Marketing team with great brands requires managing a diverse set of internal and external stakeholders, we need you to ensure the right dots are connected inside and outside the company (3rd parties, agency, customer, CPG’s).
You love to win, and have fun doing it : Working directly with customers and brands you’ll find creative solutions to continue to drive Unilever businesses in the constantly changing competitive landscape.
You’re a storyteller : A critical element of our plans is the art of compelling storytelling as means to educate, inspire our retailer in support of our campaigns.
We need your creativity to build and deliver compelling stories.
You’re a changemaker : This is an integrated role where you can fully embrace a connected for growth mindset and work on both short and long term strategies.
You’ll work on innovative solutions that will change our shopper’s behavior.
You’re a culture & change champion : Think differently these are ever changing, competitive times with brands in a unique environment.
What You’ll Need To Succeed
Undergraduate degree in Marketing, MBA a plus with 3-5 years of experience in development of brand business objectives and marketing strategies.
Demonstrated knowledge of the consumer packaged goods industry, retail channels and account specific marketing
Strong communication & influencing skills
Understanding of promotional tactics, process flow, execution and fulfillment processes
Experience in digital marketing and understanding of consumer behavior in this space
Creative thinking to approach things differently than historical plan
Strong communication and influencing skills
Attention to detail, planning and preparation.
Highly organized; able to multi-task and communicate with numerous touch points
Able to identify and present new opportunities to Customer Development, Nutrition Leadership and our customers
Ability to fully collaborate with multiple stakeholders; is driven to achieve mutual objectives as one collective team
Pay : The pay range for this position is $83,200 to $124,700. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus : This position is bonus eligible.
Long-Term Incentive (LTI) : This position is LTI eligible.
Benefits : Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits.
Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities.
We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at .
Please note : This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
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