UniFirst Hiring for Digital & Content Marketing Manager Job at Wilmington, MA Full Time

In partnership with the VP of Marketing create a compelling playbook for digital marketing and driving disciplined cross-functional execution of approved initiatives. The Senior Digital & Content Marketing Manager will be leading all initiatives across content marketing (blogs/ videos/ social), SEO, SEM, landing pages, and email campaigns with focus on lead generation, customer conversion, and retention. Your mission will be to drive the development and execution of campaigns and activities that boost brand awareness, digital engagement, and conversion with targeted customer segments. This role working with the larger marketing team will develop, own, and deliver on approved digital marketing strategies and support initiatives on customer experience and outreach. Additionally, the individual will serve as the key liaison with IT and other SMEs to deliver on the desired Marketing Technology (MarTech) roadmap.

Responsibilities:

• Manages and implements digital initiatives to drive customer engagement, acquisition, and monetization through all things digital.
• Responsible for leading the content team to create compelling content in support of the overall content marketing plans.
• Lead the efforts on optimization of local search, category keywords, web directories, and overall SERP performance
• Build, execute and measure campaigns across owned and paid channels (particularly SEO, CRO, email, chat, SEM and display. Run A/B testing as appropriate to optimize impact of every digital touchpoint.
• Develop effective prospect and customer outreach campaigns across digital channels including email, social, etc.to drive brand engagement.
• Lead the content team to develop multi-format content (blogs/ videos/ articles/ case studies/ others) for organic and paid channels distribution to boost brand awareness and perceptions.
• Maximize site traffic including to social handles as appropriate focusing on appropriate content to drive qualified traffic and lead generation.
• Lead, manage, and work on cross-functional teams for digital projects as approved including the user journey, content by audience across different channels and recommend activation tactics by funnel stage.
• Track and report on business critical KPIs (volume, retention, conversion) as well as overall performance and ROI using various data sources including GA, CTM, Marketo, Dynamics, etc.
• Develop a data-driven, customer-centric foundation for each channel that supports ongoing business needs, including campaign effectiveness, web trends and lead generation, conversion, etc. to measure pipeline impact.
• Identifies new technologies and products for online campaigns including developing a MarTech Roadmap.
• Conduct information sessions for internal stakeholders.
• Manages the coordination of activities within the department with responsibility for results, reporting, and ensuring milestones/goals are met.
• Responsible for managing direct reports and agency/ vendor partners in support of the role and deliverables.

Qualifications

Experience

• Bachelor’s degree in related discipline or equivalent related experience required.
• 8+ years of direct experience with 3+ years of managing teams.
• Must have demonstrated level of expertise with SEO/ SEM including keyword optimization, web directories and Ad platforms including Google Ads, Facebook, Instagram, DSPs, programmatic display, etc.
• Must have competence with GMB, Google Analytics, Google Search Console
• Must have familiarity with marketing automation and ESPs such as Marketo, Eloqua, Pardot, etc.
• Must have high degree of comfort with quantitative analytics using Excel, Google Data Console, Tableau, or similar tools.
• Ability to travel up to 10%.
• Demonstrated desire to learn and grow professionally.

Benefits & Perks

401k with Company Match, Profit Sharing, Health Insurance, Employee Assistance Program, Life Insurance, Paid Time Off, Direct Payroll Deposit, Tuition Reimbursement, 30% Employee Discount, Employee Referral Bonuses

UniFirst is an international leader in garment & Uniform services industry. We currently employ over 14,000 team partners who serve 300,000 business customer locations throughout the U.S., Canada, and Europe.

We were included in the top 10 of Selling Power magazine’s “Best Companies to Sell For” list and recognized on Forbes magazine’s “Platinum 400 – Best Big Companies” list. As an 80-year old company focused on annual growth, there’s never been a better time to join our team.

UniFirst is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws

UniFirst is an equal employment/affirmative action employer. If you need accommodation for any part of the application process because of a medical condition or disability, please send an e-mail to [email protected] or call (978) 658-8888 to let us know the nature of your request.

UniFirst Recruiters and/or representatives will not ask job seekers to provide personal financial information when submitting a job application. Please be vigilant as such requests for information may be fraudulent.