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About the team and role
We are seeking an experienced and resourceful IT Media Product Manager to join our growing worldwide IT Customer & Marketing Solutions team which supports marketing teams to deliver the best customer experience around the globe.
You will focus primarily on the advertising challenges and technologies to shape and improve the adtech ecosystem that supports the execution of efficient and impactful paid media campaigns.
Set the vision and the roadmap for the media products, alongside with the Lead Product Manager and Business stakeholders;Study and analyze solutions from the market to propose benchmarks and to assist the business teams in the vendor selection and setup;Maintain a clear representation of the adtech ecosystem (Custom products, Media Platforms, DSPs, Adserver, Media tagging, Trafficking, Analytics … );Identify opportunities and propose optimizations for the existing products;Develop business cases to drive the strategy discussions based on quantified Business values and ROI;Groom accordingly product backlogs and keep them prioritized upon the Business value agreed initially with stakeholders;Analyze and document business requirements, and write related user stories;Collaborates with the IT teams & clearly communicate the requirements to the Scrum teams and to the Business stakeholders;Work with multiple marketing and technology teams across the organization to facilitate solutions alignement, priority and usage but also to overcome dependencies and to ensure their transversality;Provide overal a good level of communication and training strategy on releases and products.
Your role is to evaluate the business needs, define functional solutions based on both existing and new technology, and ensure that IT deliverables are in line with the business priorities.
Demonstrable expertise of project/product management fundamentals practicing Agile/Scrum, producing user stories, epics and/or story boards;Expert knowledge and acumen of IT Technology fundamentals and solutions;Exposure to adtech solutions (Adservers, DMPs, DSPs, Google stack, SalesForce …) and media environment is a plus;Bilingual French and English is required both orally and written.
In this specific role, you will work closely with the Lead Product Manager and will liaise mainly with both EMEA and NCSA Audience and Media stakeholders.
You will have to interact as well with a large set of teams within IT (Enterprise Data, Enterprise Business Solutions, Web Services, …) and with other business partners (CRM, Digital Marketing, Legal, Marketing Analytics, …) to ensure that these products and features are transversal.
You will be required to travel from time to time abroad (when permitted).
About the product