TriMas Corporation Hiring for Marketing Manager at Clinton Twp, MI, United States Full Time

Main Duties & Responsibilities

PERFORMANCE ACCOUNTABILITY

Provides the tools and techniques to profile customers, identify market opportunities to increase division sales

Drive advertising campaigns to increase website traffic and lead generations for sales team

Create and maintain strategic content for branding via social media, website and other communication outlets

KEY RESPONSIBILITIES

Uphold and communicate the Vision and Values of TriMas

Analyzes marketing metrics used for identifying effect-cause relationships between financial outcomes and marketing actions to raise profitability.

Ensures the proper of traditional and advanced model building and coding skills to conduct various kinds of in-depth analyses on different market dynamics.

Conduct research to identify market trends, customer behaviors, and competitor activities to inform marketing strategies.

Create regular and ad-hoc reports and dashboards to communicate marketing performance to leadership team

Develop customer segmentation models to enhance targeting and personalization of marketing efforts.

Use data and historical trends to provide insights and forecasts for future marketing strategies

Research and develop a platform for online sales (E-Commerce) of proprietary products

Collaborate with the Sales Director on content generation for direct marketing pieces highlighting our brand and value

Collaborate with cross-functional teams, including marketing, sales, and product development, to align marketing efforts with business goals

Develop a team of marketing specialist and provide the necessary training and career development to improve team productivity, when the growth of the division allows for team members to be added

COMPENSATION AND BENEFITS

Salary Range- $90,000 – 105,000

Medical Insurance and Prescription Drugs

Dental Insurance

Vision Insurance

Flexible Spending Accounts

Basic Life and AD&D Insurance

Voluntary Term Life and AD&D Insurance

Basic Short-Term Disability

Basic Long-Term Disability Insurance (for eligible employees)

Employee Assistance Plan (EAP)

Comprehensive Wellness Program

Voluntary Critical Illness and Accidental Injury Insurance

Paid Time Off (Includes vacation and sick time)

Retirement Program

Optional Life Insurance

Optional Long-Term Disability

Other Voluntary Benefits

Equal Opportunity Employer Minorities / Women / Veterans / Disabled

For more information on both Intertech and Omega, please visit our websites :

www.intertechplastics.com www.opinc.com