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An important part of the Toyota family is Toyota Financial Services (TFS), the finance and insurance brand for Toyota and Lexus in North America. While TFS is a separate business entity, it is an essential part of this world-changing company – delivering on Toyota’s vision to move people beyond what’s possible. At TFS, you will help create best-in-class customer experiences in an innovative, collaborative environment.
Who we’re looking for
The Marketing Communications Analyst role is responsible for serving as the marketing lead to various TFS departments in the development of marketing strategies and marketing materials. This role will have the opportunity to engage and lead various teams in the creation of both print and digital content from initial concept to completion and will partner closely with the Product teams and Design team to ensure business objectives, brand guidelines, quality, and budget expectations are met. This individual plays an important role in shaping and delivering the TFS/LFS/Private Label branded communications to dealers, consumers, divisional partners, and team members.
What you’ll be doing
1. Finance & Protection Product Communication
- Lead and coordinate the development of all in-dealership and consumer-facing marketing collateral to support the sale of TFS, LFS, and Private Label products.
- Partner with the Protection Products Team to develop an annual marketing strategy, including support of key product launches and enhancements.
- Partner with the Finance Products Team to provide ongoing marketing support for Finance programs, including College Grad, Military Rebate, Retail/Lease, and Lease-End.
- Collaborate with the Design team to develop marketing assets that meet business objectives, brand guidelines, quality, and budget expectations.
- Coordinate efforts with stakeholders to facilitate Legal reviews.
- Oversee all project tasks related to materials printing and/or fulfillment, such as print quotes, proofing, expense approvals, invoicing, shipping, and distribution.
- Monitor inventory levels of printed materials and coordinate reprints/updates.
- Track marketing spend on Protection Product-related materials and provide quarterly budget reports to the Product Team.
2. General Marketing Support
- Partner with other departments, such as TFSB, Remarketing, Sales, Treasury, etc. to develop marketing and/or communication plans, or collaborate on marketing requests to support business needs.
- Collaborate with key stakeholders and designers to establish a production schedule to ensure on-time delivery based on the requestor’s due date.
3. Marketing & Brand Integration
- Coordinate and deploy marketing strategies and campaigns across various marketing channels in partnership with leads from Brand & Design, Relationship Marketing, Digital Marketing, and other internal TFS departments.
- Play a key role in ensuring consistent messaging and brand across all touchpoints (e.g. Point-of-Sale, Direct Mail, Email, Web, Social).
4. Marketing Operations / Departmental Leadership
- Utilize Workfront to submit Marketing requests, for project management/workflow, archiving of final assets, and tracking time spent on projects.
- Develop cross-organizational partnerships and educate the organization and other team members on Marketing processes, strategies, and plans.
- Provide support for executive communications, including emails and PowerPoint presentation development, as needed.
- Assist with CFPB and other state regulatory exams pertaining to Marketing.
What you bring
- Advanced degree preferred MBA.
- 4 years college degree.
- 5-10 years of relevant work experience (in a similar field and/or industry).
- Strong oral, written, and interpersonal skills.
- Strong project management skills are integral in this role. This individual will be responsible for gathering project requirements, driving critical decisions, holding team members accountable, and ensuring deliverables are executed timely. He/She must be able to manage several projects occurring simultaneously, often under tight deadlines and with limited supervision.
- Prioritization is a key component of day-to-day operations as timelines and deliverables are often adjusted. The ability to seamlessly toggle between projects is key to success in this position.
- Working knowledge of MS Excel, PowerPoint, Word, Outlook, and Teams.
- Automotive industry experience (Preferred).
- Experience with Workfront system.
Essential:
- Work collaboratively with team members.
- Meet regular performance expectations
- Ability to maintain regular and predictable attendance to support team & business objectives.
- Capability to work flexible hours, which may include day, evening, and weekend hours.
- Ability to be at work on time, to return from breaks and lunch periods on time, and to leave the work area after the end of their scheduled workday (applicable to jobs subject to the attendance policy.
Added bonus if you have
- Lead or participate in special projects as assigned.
- Participate in continuous improvement efforts within the department.
- Participate in regular standing department and team meetings.
- Participate in training/development programs to ensure continued learning & self-development.
- Complete all mandatory TFS compliance and regulatory training modules by stated deadlines.
What we’ll bring
During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:
- A work environment built on teamwork, flexibility, and respect.
- Professional growth and development programs to help advance your career, as well as tuition reimbursement.
- Vehicle purchase & lease programs.
- Comprehensive health care and wellness plans for your entire family.
- Flextime and virtual work options (if applicable).
- Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute.
- Paid holidays and paid time off.
- Referral services related to prenatal services, adoption, childcare, schools and more.
- Flexible spending accounts.
- Relocation assistance (if applicable).
To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.
