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POSITION SUMMARY:
The Manager VIP & Influencer Marketing will be part of the Entertainment and Influencer Marketing team, with the core objective of identifying and managing strategic relationships with influencers, content creators, and VIPs that drive brand awareness, align values and deliver on business objectives. This role is integral to amplifying and positioning brand communication, campaigns, events and activations to reach new, targeted audiences using Influencer Marketing tactics that blend traditional Entertainment PR and Digital Marketing.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
- Identify talent partners based on Global and Regional briefs and project needs, taking a strategic, data-driven, and holistic view of influencer marketing encompassing nano, micro, macro influencers, content creators, and VIPs.
- Manage talent briefings and executional conversations around events, partnerships, dressing and legal contract procedures with talent partners. Maintain ongoing talent relationships with mailings, giftings and outreach on brand initiatives, building close relationships that create alignment, transparency and consumer impact.
- Continuously identify new programs/initiatives/events to drive the brand vision, looking for first-move opportunities to leverage.
- Ability to design, secure & track/measure commercial successful partnerships and content activations.
- Manage key dressing events such as MET, and high visibility initiatives.
- Oversee the development and delivery all information & support needed to drive Influence Media coverage & buzz in LatAm markets and support cross-functional teams in taking advantage of relevant Influencer opportunities.
- Understand social media, ecommerce and communications content needs, and identify ways to leverage Influencer Marketing partnerships and strategies as a content pipeline.
- Measure and recap ROI across initiatives in order to gauge success and inform future strategy.
- Compile and analyze relevant competitive and talent data through publicly available information and via digital subscriptions / agencies.
- Manage trafficking of samples, gifting, and collateral. Drive product placement into television and film.
- Manage the Influencer Marketing calendar for the Americas based on Regional planning and Global programming opportunities.
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Lead in the development of new business proposals including but not limited to:
- Proposal development inclusive of PowerPoint/Keynote building, writing, and organizing relevant materials
- Development of influencer strategies and tactical plans to support business goals
- Utilizing tools and working with cross-functional agency partners to develop insights that shape our recommendations
- Build relationships with cross-functional leaders and ensure regular communication and alignment on influencer marketing and experiential efforts
Experience:
- 5+ years of related experience, preferably within Influencer Marketing, Social Media, or PR
Education:
- Bachelor’s degree
Skills:
- Fluency in established and emerging Social Media platforms – Instagram, TikTok, YouTube, Twitter, Clubhouse, etc.
- Flexibility to adapt to changing business needs/ Dealing with ambiguity
- Ability to balance and align the creative and business needs of a project
- Proactive approach – ability to anticipate future actions that may be required
- Ability to think strategically and creatively
- Ability to multi-task
- Excellent communication skills, both written and oral
- Strong project management/time management skills
- Identify,
- PC Skills, including MS Office, and MS Outlook
- MAC experience a+
- Experience with image editing and photography (Adobe Suite)
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Pay Range: $90,000 – $120,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
PVH Corp. or its subsidiary (“PVH”) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH
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