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Requisition ID 2023-35443
Category : Marketing
Location : US-TX-CARROLLTON
Overview
The TMX Finance® Family of Companies is looking for a Performance Marketing Manager to join our team to lead and implement digital growth strategies to generate new leads and acquire customers.
Your mission will be to drive growth through creating, executing, managing, and optimizing paid digital acquisition campaigns.
The right candidate is motivated by the latest and greatest AdTech, believes the impossible is possible and will work hard, test, and always do what it takes to make things happen.
They have a flexible attitude and doer mentality; the ability to be solution-oriented and execute while also dreaming of what’s next.
They bring a passion for performance marketing and understand the intricacies and unique attributes of digital marketing channels.
Responsibilities
- Support in the strategy, execution, and tracking of paid channels (e.g., paid search, paid social, display, OTT) to drive performance in line with budget
- Lead in the testing, development, and execution of paid campaigns that drive brand awareness, user acquisition and conversion
- Grow existing campaigns across paid channels, while simultaneously testing net-new ideas and concepts to continue improving performance against KPIs
- Use your analytical skills to dig into campaign data, extract channel insights and transform them into actionable changes that will drive channel optimization and accelerate performance
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Generate consistent performance reports for distribution within the Growth team and broader organization. Regularly share performance insights, learnings, and go forward strategy
- Explore new paid opportunities. Evaluate and test new channels
- Craft paid creative briefs, working closely with Growth and Creative teams to ensure brand-aligned messaging and on-brand campaigns, test creative strategies and innovation.
- Work with legal and compliance teams to guarantee marketing initiatives are compliant with regulatory standards.
- Assist to identify, vet, hire, fire and manage external partners / vendors.
- Assist in managing the digital advertising budget, including annual AOP planning, forecasting, spend tracking, and measuring impact and ROI for all dollars spent.
- Lead, manage, and develop direct report(s).
- Prioritize projects and campaigns to maximize the team’s contribution and impact on the organization.
- Other duties as assigned.
- Physical demands for this position frequently include : the ability to remain in a stationary position, move about freely inside and occasionally outside of the office, and the operation of mechanical controls, such as a keyboard.
- This is a full-time role that requires in-person attendance during normal business hours.
Qualifications
- 4+ years of hands-on experience in digital marketing strategy and execution (e.g. paid search, paid social)
- Bachelor’s Degree in Marketing or relevant field, or significant industry-related work
- Proven ability to test, analyze, and iterate on and scale campaigns, ad sets, and ads
- In-platform execution experience setting up campaigns in Facebook ads manager, Microsoft Ads, and Google AdWords
- Experience with bid management and / or bid-management tools
- Experience and in-depth knowledge of campaign tracking parameters (UTMs) and ad-serving / ad management systems (i.e. Campaign Manager 360)
- Data-driven and analytical skill set with proficiency in Excel / Google Sheets, and a familiarity with tracking and reporting tools (e.
g. PowerBI, Looker, Google Analytics)
- Ability to compile and deliver clear, concise, and reliable reporting to key stakeholders and senior management
- Desire to spearhead and test channels, with a willingness to evaluate and learn about new opportunities for growth
- Proactive self-starter, who is passionate about and committed to continued learning in this ever-evolving field
- Growth mindset with bold ideas and know-how to get things done
- Technologically inclined, constantly learning about new AdTech
- Excellent written and verbal communication skills
- Experience effectively managing marketing budgets
- Highly curious and always strives to improve
- Loves testing and learning
- Vigorous and thorough in attention to detail
- Comfortable with continuously changing priorities
- Excels at managing multiple initiatives simultaneously within tight deadlines
- Highly proficient in Microsoft Excel and PowerPoint
Preferred Qualifications and Skills
Experience in the financial or a highly regulated industry
What We Offer
The Team You’ll Join
The Performance Marketing Manager is part of the Marketing team. Made up of ingeniously creative professionals who are passionate about drawing audiences closer to the heart of our mission, this group knows no inspirational bounds.
They define our brand by bringing our Company vision to life. To learn more about this team, visit https : / / www.tmxfinancefamily.
com / careers / top-talent / creative-support / .
What We Offer
Our Benefits Include* :
- A comprehensive new hire training program designed to help set you up for success
- Access to a robust learning management system, full of e-learning modules and training programs to help boost your professional and personal development
- Professional Development and Mentor Programs plus Ongoing Training Resources
- Multiple coverage levels for Medical, Dental, & Vision
- Group Health & Wellness Program, plus special savings on retail items, travel, entertainment, and more through TMX Perks
- Traditional 401(k) and Roth 401(k) with Company match
- Flexible Spending Accounts
- Basic and AD&D Life Insurance
- Voluntary benefits, including short-term and long-term disability insurance, accident, critical illness, and hospital confinement insurance
- Paid Time Off (Accrue approximately 12 days per year, plus 1 additional days for each year of service after the first year of employment up to a maximum of 18 days)
- Performance-based career advancement
- Based on current benefit offering, which is subject to change with or without notice. Certain benefits are subject to the terms and conditions of the governing plan documents which should be consulted for additional details and eligibility requirements.
Our Commitment to Diversity, Inclusion and Belonging
Diversity at the TMX Finance® Family of Companies is one of the driving forces behind our Company’s success and we are committed to hiring, developing, and retaining talent of various backgrounds who demonstrate our shared values.
We have worked to create a welcoming and inclusive environment where Team Members can collaborate freely to help spark innovation, drive creativity, advance their skillset, and move their career forward.
Our commitment to diversity isn’t just about the work we accomplish; it’s about fostering a sense of belonging where talented Team Members can bring their whole selves to work to help maximize their full potential.
Our Workplace Awards and Recognition
We are honored to be recognized as a Military Friendly Employer for 2021, 2022, and 2023, a Best Company to Work for by InHerSight, and have received designation as a Top Employer for Hispanic and Latinos by HLPA 2022 and 2023.
About Us
TMX Finance® Family of Companies is one of the largest consumer specialty finance organizations in the United States. Since 1998, we have provided access to credit for customers who are underserved by traditional lenders through our TitleMax®, TitleBucks®, and InstaLoan® brands.
Many of our customers have nowhere else to turn when they suffer short-term financial setbacks like medical emergencies or home repairs, so it is our mission to remain a reliable source of credit and offer customers hope and opportunity.
Check out what’s happening in our Company at https : / / www.tmxfinancefamily.com / tmx-talks .
The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor is it intended to be an all-inclusive list of the skills and abilities required to do the job.
The Company may, at its discretion, revise the job description at any time, and additional functions and requirements may be assigned by supervisors as deemed appropriate.
Requirements, skills, and abilities included have been determined to illustrate the minimal standards required to successfully perform the position.
Important : The TMX Finance® Family of Companies will never ask you for banking or other payment information at any point during the interview or hiring process, nor will we conduct an interview via text message.
Any official email correspondence will come from the domain @titlemax.com or @titlemax.biz. In-store positions are in-person only, remote options not available.
For questions or verification, call 1- 855-TMX-JOBS.
All TMX Finance® Family of Companies Are Equal Opportunity Employers.
INDCORP
PI228535315
Less than 1 hour ago
