Therma-Tru Hiring for Marketing Specialist at Maumee, Ohio, United States Full Time

Job Description

The Marketing Specialist supports new product launch marketing and commercialization initiatives across Fortune Brands Innovations Outdoors Retail Brand channels, including in-store and e-commerce.

This position will collaborate with cross-functional teams, including Category Management, Channel Marketing, Brand, Creative, Merchandising, and Trade shows.

This role will sit on the Outdoors Commercialization team and report to the Outdoors Commercialization Manager.

Responsibilities

Develop and implement impactful, integrated commercialization plans for product launches across retail accounts (Lowe’s, Home Depot, Menards, etc.

and their associated e-commerce channels.

Support the development and execution of all commercialization tactics including, but not limited to, new product launch support, internal gate process participation, product line reviews, and retail aisle resets.

Work collaboratively as a central point of contact for cross-functional team leaders in Category Management, Brand, Channel, Merchandising, Content, Training, Tradeshow, Literature, etc.

to ensure continuity and alignment across product launches.

Communicate and manage multiple project timelines, meeting deadlines and budget parameters as well as obtain legal and corporate approvals as needed.

Initiate brief for concepts, manage and execute retail in-store initiatives such as displays, in-aisle POP, packaging, and merchandising in partnership with Channel Marketing and Brand.

Develop and support execution for all product training activities including Regional Walks, Product Walk, and other events in coordination with sales.