The Enterprise Brand Strategy & Analytics team within the Brand Management Department leads efforts to help maximize the potential of our brands and franchises globally. The team provides both thought leadership and insights and analytics on consumer sentiment, needs and behaviors in entertainment across the world.
We work with our business units around the world to identity growth opportunities and challenges, formulate strategies to pursue identified opportunities, and articulate and measure the brand and franchise strength. We also support efforts to tell stories and provide experiences that reflect the diverse world around us.
Our team is comprised of strategists who deploy a combination of quantitative and qualitative methods across all of our projects. A few examples:
Example Projects
Articulate strength of various TWDC IP, including what elements are problematic or lack inclusivity