The Staffing Resource Group, Inc Hiring for SEO and Content Marketing Analyst Job at Harleysville, PA Full Time

Location: Harleysville, PA
Industry: Pharmaceutical

Shift: 1st Shift M-F 8am-5pm
Pay Rate: $25 hr.-30 hr. DOE
Employment Type: Contract (Temp)

Position Summary

• Conduct ongoing SEO research and implementation of current keywords to identify opportunities and propose strategies to increase website traffic and expand social reach.
• Support the creation and delivery of effective digital marketing solutions.
• Provide website metrics and make recommendations for design and content improvement; analyze and adjust content to reach viewing targets.
• Support the company’s website CMS platform (JOOMLA) and work with website host.
• Maintain and improve processes within the organization for website content and management of language sites.
• Use analytics to report on ChatBot, Feedback surveys and Pardot promotional campaigns.

Responsibilities

• Responsibilities include analyzing and identifying gaps in website content, optimizing pages for improved search results, building links, and contributing to content creation.
• Monitor user engagement, perform keywords research and optimize website content including literature assets to meet SEO goals for the organization
• Lead keyword research utilizing appropriate tools (SEMRUSH, Google Analytics and Search Console)
• Conduct content audits to identify gaps and redundancies in the website content
• Develop link-building strategies
• Provide end-to-end delivery of website and digital marketing metrics. This includes website and social media analysis.
• Provide input to global content management process (includes content, design, usability, SEO) used to maintain the corporate website and support regional teams to maintain the regional sites.
• Deliver analysis, insight and strategic recommendations for website and digital marketing activities for lead generation.
• Provide analysis and insights to continuously improve website chatbot function (DRIFT), Qualtircs customer survey tool on NPS and website exit survey.

Requirements

• Bachelor s Degree in Marketing or related field required.
• Minimum of 1 year of SEO experience.
• Excellent written and analytical skills.
• Experience with Google Analytics, Search Console and SEMRUSH or MOZ.
• Ability to follow specifications.
• Excellent digital skills (MS Office, SharePoint, Teams, CMS, Google analytics)
• Ability to work off Hours to accommodate project requirements and global time zones as necessary

SRG offers flexible staffing solutions with a national presence. We provide contract, contract-to-hire, direct hire and executive search services. SRG utilizes an innovative approach to identify and qualify talent that is unique to the Staffing industry, featuring a cutting-edge platform that allows us to rapidly and precisely match professionals to client requirements. We have a proprietary database of over one million candidates and maintain continuous contact with our qualified talent.

EOE/ADA