The Segment Marketing Manager position is responsible for formulating and executing integrated, strategically focused marketing plans to drive brand awareness, opinion, consideration, purchase and repurchase/loyalty to support business objectives by brand. This includes using marketing to help drive demand to achieve revenue and market segment penetration goals, across prospective and current clients in alignment with the corporate brand strategy. The execution of the strategic marketing plan is done with support from our internal studio team as well as partner agencies as appropriate. What You Will Be Doing
What Makes You Stand Out
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, genetic information, status as a protected veteran or status as a qualified Individual with a Disability, or any other characteristic protected by applicable federal, state or local law.
About The Shyft Group The Shyft Group (NASDAQ: SHYF) is North America’s leader in specialty vehicle manufacturing, assembly and upfit for the commercial, retail and service specialty vehicle markets. The Shyft Group and our brands are as driven as our associates. Every person behind our badge is given the tools they need to make a positive contribution to the company, their community, and their families. Across eight go-to-market brands, in ten states and two countries, we have over 3,000 dedicated employees working as one to lead with innovation, ingenuity, and a dedication to quality craftsmanship. The Shyft Group rebranded in 2020 to reflect a new focus on high-growth end markets to help ensure long-term profitable growth. Our name and renewed focus reflect the action, speed, and agility we offer the commercial vehicle industry through our growing roster of brands – Blue Arc™, Utilimaster®, Royal Truck Body, DuraMag®, Strobes-R-Us®, Spartan RV Chassis, Red Diamond™, and Builtmore.
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