the NBA Hiring for Project, Email Marketing Strategist Job at New York, NY Full Time

Email Marketing Strategist

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

Job Description

The NBA is seeking an Email Marketing Strategist, as part of the NBA’s CRM Strategy Team within our Global Marketing Department. This is a contract role scheduled through April 2023. The role will function as a strategic consultant servicing NBA teams throughout the league. The role’s focus will be to help NBA teams leverage the email channel to drive revenue (tickets, merchandise, etc.) using data-driven analytics and compelling, personalized content, as well as to deepen and maintain fan engagement.

The Email Marketing Strategist will partner with key stakeholders on NBA teams to understand their individual organizational goals, help identify opportunities for growth, and optimize their email programs to better achieve business objectives.

Focus areas will include: developing and sharing strategies aimed at growing the email subscriber base, increasing click traffic to drive ticket sales and site traffic, helping teams with email projects that may include understanding data flows and marketing tech vendor structure, and building an email “best practice” center of excellence. The level of engagement with NBA teams will vary based on each individual team’s needs.

Responsibilities

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  Create an individualized, strategic roadmap for participating NBA teams’ marketing/email stakeholders

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  Execute against the roadmap and continue to evolve it

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  Establish relationship with teams by meeting regularly and leading discussions

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  Build a library of email best practices and learnings

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  Provide training on email best practices, industry trends, proposed strategies, tools and platforms

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  Help teams manage various email service providers and vendors

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  Advise on the data handling and business logic for key projects

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  Share learnings and initiatives from the NBA to stakeholders

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  Bring creative feedback to the table and brainstorm with individual marketing teams on new ideas

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  Identify structural maintenance needs & enhancement opportunities

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  Help pull email performance metrics and provide insights

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  Partner with data engineering, creative, and global marketing teams when necessary

Skills

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  Bachelor’s degree or equivalent

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  5-7 years email marketing experience

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  Experience working with Email Service Providers (ESPs), as well as related technology providers (eg: Movable Ink; Wunderkind; LiveIntent)

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  Experience in a service or consultative role is a plus

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  Excellent understanding of email execution concepts and metrics; deliverability; best practices

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  Strong understanding of data management and data exchange concepts

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  Expertise in email compliance and privacy legislation & practices (specifically: CAN-SPAM; GDPR; CASL; Apple MPP).

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  Excellent writing and presentation skills

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  Intermediate working knowledge of HTML

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  Ability to prioritize and manage multiple tasks simultaneously in a fast-paced working environment

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  Strong project management and organizational skills, as well as attention to detail

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  Self-starter who can work independently and within a cross-functional team

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  Willingness to take on operations/execution as needed, in addition to strategy

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  Knowledge of NBA and basketball a big plus