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Why you?
You are a mission-driven, creative marketing leader, skilled at building and scaling iconic brands that reach millions of people. You can wrestle opportunities, challenges, and change with measure and composure. You care about changing the hiring and career landscape for mothers. You are a fearless and collaborative communicator, visionary leader and obsess over intuitive and memorable brand experiences. You enjoy driving impactful go-to-market strategies and creating delightful customer experiences. You excel at working cross-functionally to get things done, and you thrive in hypergrowth. If this sounds like you, we’d love to talk!
Why us?
The Mom Project is a pioneering, remote-first venture-backed startup with roots in Chicago. We are backed by some of the best investors in the world and are lucky to be surrounded by an incredible team of advisors, including Serena Williams.
The Mom Project is a platform and community leading a cultural movement that matches companies with diverse talent. To date, our platform has unlocked over $300M in earning potential by connecting our 650,000+ moms, dads and allies with opportunities at world class brands like Apple, Accenture, Etsy and Nike… and we are just getting started!
Our team is growing as we push to rewrite the narrative for working women at every stage of life. We believe all women should be able to choose both a successful family life AND career aspirations without sacrificing one over the other.
The Mom Project’s commitment to Diversity, Equity, and Inclusion
We move forward when we all move together.
At The Mom Project, we understand the Moms we serve are not all the same and neither are the employees that support her. We are inspired by people who come from all walks of life.
Equality and inclusion at TMP is recognizing and honoring the uniqueness of each person who works to bring our mission to life, valuing all dimensions of diversity as our greatest asset.
We are committed to being a safe, respectful, fair, and inclusive culture for all.
You are a mission-driven, creative marketing leader, skilled at building and scaling iconic brands that reach millions of people. You can wrestle opportunities, challenges, and change with measure and composure. You care about changing the hiring and career landscape for mothers. You are a fearless and collaborative communicator, visionary leader and obsess over intuitive and memorable brand experiences. You enjoy driving impactful go-to-market strategies and creating delightful customer experiences. You excel at working cross-functionally to get things done, and you thrive in hypergrowth. If this sounds like you, we’d love to talk!
Why us?
The Mom Project is a pioneering, remote-first venture-backed startup with roots in Chicago. We are backed by some of the best investors in the world and are lucky to be surrounded by an incredible team of advisors, including Serena Williams.
The Mom Project is a platform and community leading a cultural movement that matches companies with diverse talent. To date, our platform has unlocked over $300M in earning potential by connecting our 650,000+ moms, dads and allies with opportunities at world class brands like Apple, Accenture, Etsy and Nike… and we are just getting started!
Our team is growing as we push to rewrite the narrative for working women at every stage of life. We believe all women should be able to choose both a successful family life AND career aspirations without sacrificing one over the other.
The Mom Project’s commitment to Diversity, Equity, and Inclusion
We move forward when we all move together.
At The Mom Project, we understand the Moms we serve are not all the same and neither are the employees that support her. We are inspired by people who come from all walks of life.
Equality and inclusion at TMP is recognizing and honoring the uniqueness of each person who works to bring our mission to life, valuing all dimensions of diversity as our greatest asset.
We are committed to being a safe, respectful, fair, and inclusive culture for all.
What we’re looking for:
We’re searching for a sharp, energetic, and experienced VP of Brand Marketing to join our rapidly growing team. In this role, you’ll be the author and chief guardian of our brand marketing vision and you’ll lead talented teams of brand marketers, enterprise marketers, and creatives. You’ll obsess over the details of capturing the minds and hearts of our moms and customers while staying focused on our goal of delivering triple-digit user and revenue growth.
Key responsibilities:
As a key member of the leadership team, the VP of Brand Marketing is in charge of guiding overall brand strategy and responsible for supporting and enabling a broad scope of brand and marketing activities:
Architect The Mom Project’s brand marketing strategy and vision to determine how we best deliver on our goals through bold, creative, and high performing marketing plans and campaigns
Manage a talented and growing remote marketing team that will span Customer/Consumer Marketing (Lifecycle), PR, Creative & Editorial, and Brand & Partnerships
Serve as a brand ambassador internally and externally by creating smart, engaging, and creative content/messaging to increasing overall brand visibility
Manage a brand marketing team responsible for bringing The Mom Project’s brand purpose to life through breakthrough brand direction and storytelling that drives both impact and enduring brand trust & affinity across all of our mediums and with our most strategic partners, which include iconic brands like Apple and Nike
Align on a clear enterprise marketing strategy that incorporates B2B marketing best practices
Strategically partner with sales leadership to drive overall brand strategy and approach
Manage a lifecycle team of talented customer and consumer marketers, ensuring we’re delighting our stakeholders from the moment of acquisition through multi-year, loyal relationships
Collaborate closely with our research and insights (Werklabs) teams to better understand consumer and buyer behavior and meet the specific needs of our target segments
Manage a creative team of designers and copywriters and be a champion for great creative work. The Mom Project is disrupting and innovating a long-established category – and our creative and brand voice should reflect that
Lead our media, PR and social team and partner with our PR agency in identifying cultural tensions and opportunities that Mom Project can play a meaningful role in
Expand The Mom Project’s reach across key social media channels and presence at marquee events
Develop & manage the marketing budget plan to ensure activities are effective, efficient and deliver successful ROI
Report brand marketing performance to senior leadership on a weekly, monthly, and quarterly basis, highlighting opportunities or trends for continuous improvement
Requirements for Candidacy:
A minimum of 8 years of experience leading marketing teams, including a track record of career progression and experience being a “manager of managers” with the ability to influence, motivate others and guide successful marketing teams
The ideal candidate will have HR tech industry, B2B SaaS, and/or two-sided marketplace experience and will have spent time in a startup environment
Excellent business acumen, interpersonal skills with an emphasis on customer obsession and our core belief that “mom is boss”
Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, B2B)
Strong background in social media strategy, and an innate understanding of what will resonate with consumers
Experience identifying and analyzing the most critical marketing metrics, both qualitative and quantitative to make fast decisions
Experience partnering with performance marketing and growth teams to drive talent acquisition and demand generation
Experience partnering with sales teams to align brand strategy to sales objectives and targets
Proven experience collaborating cross-functionally with numerous business functions including Sales, Growth, Product, Engineering, Community, Data Science, Research, Operations, etc.
Possess a willingness to roll your sleeves up and creative mindset that is oriented towards solving problems in original and unconventional ways
Aligned with Mom Project core competencies: Entrepreneurial, Lifetime Learner, Inclusive, Tenacious, Empathetic
Hands-on experience with Salesforce, Hubspot & ABM platforms is ideal
Why you’ll love working for TMP:Compensation & Benefits:
Full medical, dental, vision
Short and Long Term Disability
Generous Paid Parental Leave
Family planning benefits through Progyny
Generous PTO
401K match
Let me see those Perks, Perks, Perks!
An incredible remote team that will support and champion your work
Health and Wellness stipend
Learning and Development stipend
Work From Home Stipend
We’re just getting started. Join us in unlocking the potential of moms in the workplace!