What you’ll do here:
Identify and leverage global trends in digital marketing to build best in class experiences that support acquisition KPIs.
Contribute to Mailchimp’s ambitious growth goals by driving our transition from being a global presence to being a global leader in the small business marketing platform space.
Help lead web cross-functional team (Product, Design, Engineering, Analytics, CX) to revolutionize our website to meet and exceed our global free and paid conversion goals
Partner closely with the larger Web Marketing team to understand campaign, traffic, and pricing trends, requirements and optimizations to build best practices across the customer journey
Work with Product Marketing, Campaign, UX and Content Strategy teams to build requirements for modules and templates to best merchandise and sell products and solutions for a variety of segments and audiences
Work with Analytics team to compile weekly business reviews and insights on prospect web behavior for international markets, and make recommendations for optimizations and experience changes
Partner closely with Product Management and Web Ops to build short and long-term roadmaps to deliver on business and customer goals
We’d love to hear from you if:
You have 5+ years experience in B2SMB or B2C marketing, especially web focused, in the Martech, SaaS, cloud or mobile technology industries; CMS (Content Management System) experience a plus
Proven ability to create requirements and actionable updates from analytics and insights
Proven experience in merchandising and optimizations on B2C and/or B2B websites; experience in localizing large scale enterprise/global website a plus
Ability to craft business cases to influence and advocate with different cross-functional partners
Proven ability to meet financial goals using growth and experimentation tactics
Experience working with and influencing product development teams and product roadmaps, and functions like product management, engineering and UX design
Experienced marketer that understands how to use the full marketing toolkit
Ability to educate, communicate, and influence team members at various levels within the organization
Prefer experience in the technology space; SaaS and eCommerce industries is a plus.
Proficient in Web Analytics tools such as Google Analytics
Excellent project management skills and ability to align efforts across multiple department
Self starter that is comfortable initiating and leading efforts, projects and programs
You thrive when building something new – rather than running from ambiguity, you embrace it as an opportunity
At Mailchimp, we understand that experience comes in many forms. We don’t just accept differences, we celebrate them, support them, and hire peeps from a wide variety of backgrounds because it makes our company stronger. We’re dedicated to adding new perspectives to the team – so if your experience aligns with what we’re looking for (even if you don’t check every single box), please consider applying!
Mailchimp is an all-in-one marketing platform for growing businesses. Mailchimp empowers millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Millions of businesses and individuals—from community organizations to Fortune 100 companies—trust Mailchimp to help them connect with their audience with the right message, at the right time, in the right place.
Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, and Santa Monica, Mailchimp has 1,200+ employees. Through Intuit, we offer employees competitive compensation, best in class perks and benefits. We hire collaborative, customer obsessed, problem solvers and give you ample opportunity to grow and succeed. Find Mailchimp on social.
Vaccination Policy: We are requiring that employees who come onsite be vaccinated. Unless prohibited by applicable law, full vaccination against COVID-19 is a requirement for any position at Mailchimp/Intuit that necessitates coming onsite and/or in-person business activity. Qualified applicants who wold like to request an accommodation (exception) on the basis of a qualifying medical condition/disability or sincerely-held religious belief should contact [email protected].
Mailchimp is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis race, color, citizenship status, national origin, ancestry, sex, gender (including gender expression and gender identity), sexual orientation, age, weight, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, genetic information, or any other factor protected by federal, state or local law. Mailchimp also prohibits harassment of applicants and employees based on any of these protected categories, and complies with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions.
Perks/Benefits Information:
100% of health, vision, and dental insurance premiums for all employees and their families
Wellness programs to prioritize health
Ample parental leave
401k program—including profit-sharing
Up to $20,000 in tuition reimbursement
Every employee gets 16 volunteer hours a year to use working with the nonprofit of their choice
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