About the role:
The Email Marketing Manager is responsible for leading email strategy, creation, execution and optimization across the customer journey. This role will create email automations, trigger and drip campaigns, as well as branded newsletters. The Email Marketing Manager’s primary focus is to build a world class email automation center of excellence, that meets and exceeds their business objectives.
Responsibilities:
Develop Automated Campaigns, Customer Journeys, SMS, and Emails
Create, QA, and execute integrated email marketing campaigns in support of on-going and new lead generation initiatives
Write content and define design requirements for email campaigns
Create email campaign workflow documentation
Maintain and optimize templates and continuously improve email processes and efficiency
Define, report on, and optimize key metrics
Generate reports to track email campaign performance, as well as the performance of ongoing automations
Use testing to optimize and improve email content and targeting for all email communications
Manage Contact Database
Partner with Sales Ops to build, maintain, and manage data extensions / lists in Salesforce / Pardot
Oversee the segmentation of their users in subgroups to optimize
Required Education and/or Experience:
Pardot Certified
5+ years experience in email and marketing automation
Ability to manipulate HTML, CSS for email templates
B2B / SaaS experience a plus
Skills and Knowledge:
High degree of professionalism
Ability to work at 5ft and 50k ft
Exceptional communication skills — including written and interpersonal
Basic understanding of UI and UX design principles
Proficiency in marketing automation technology
Experience with sales funnels
Familiarity with analytics and reporting tools
Ability to meet multiple concurrent deadlines in a fast-paced environment
Experience working with a variety of different departments and the ability to build business relationships
Be a self-starter: high-level of initiative and follow-through
Ability to be creative, have fresh ideas and bring a unique perspective
Strong analytical approach to acquisition metrics, measurement, and campaign performance
An ability to “see the big picture” and develop an understanding of how small tasks contribute to large outcomes
“That’s not my job” doesn’t exist in your vocabulary
A desire to do good, recognizing that it is important to work hard and do good in the world and their community
Willingness to take risks, fail, and learn
Computer / Software / Application Proficiency:
Pardot
Salesforce
Google Analytics (preferred)
Asana
Slack
Basic ability to write, QA, and test HTML emails
Compensation & Benefits:
Competitive salary
Company equity
Competitive insurance
Company 401(k) with a matching contribution
Open vacation policy
So much more!