Log In
Sign Up
The Mom Project is excited to partner with Bayer in their search for a Digital Media Lead (100% Remote)
**Qualified candidates selected for the next round will receive an email directly from Bayer to apply. Be on the lookout!
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.
This position is located in St Louis, MO, or residence based in Illinois.
In this position, you will be a core team member of Bayer Crop Science’s newly established Digital Hub—an integrated Digital Media and Analytics team, leading a team of Media subject matter experts. You need to be a seasoned professional with proven strategic and technical expertise in Digital Media, with a desire to shape the future of the Digital Hub. You will be accountable to establish best practices and standards for Crop Science digital media. The Digital Media Lead will own key relationships with external agencies and internal Marketing Communications managers, serving as the ‘translator’ and assessor of agency digital media performance.
The primary responsibilities of this role, Digital Media Lead —Crop Science Commercial Operations, are to:
Oversee digital media strategy and operations across Display (including programmatic and direct), Search, and Social Lead a team of digital media experts in defining best-in-class standards for all paid media channels and establish a clear approach and documentation with regards to media planning, buying, and optimization;
Maintain a strong understanding of the media habits of our target audience, to inform planning, segmentation, measurement, and analytics;
Collaborate with external media agency throughout planning to balance online and offline media mix, including strategies, geography, timing, channel spend allocations, etc.;
Collaborate with In-House media team within other Bayer divisions (Consumer Health and Pharmaceuticals) to identify and leverage shared best practices, platforms, and learning agendas and identify areas of efficiency;
Use existing tactics to their fullest extent and balance the use of traditional tactics with a willingness to embrace experimentation in a structured way;
Develop a structured digital media learning agenda for the next 1-3 years, including prioritizing what is working well and what we want to learn;
Serve as media team’s primary point of contact and manages key relationships with both external agency partners and internal MarCom managers;
Build strong relationships and collaboration with internal hub teams such as Analytics, Content, and Project Management, as well as Global CoE and ITBP;
Partner with Marketing Data Analytics Lead in developing robust media measurement framework and aligning with Marketing Communications managers on key business objectives of each brand;
Monitor cross-channel media performance and recommend opportunities for cross-channel optimization;
Evaluate direct buy partnerships with publishers and assist with negotiations;
Monitor and track what Google and Apple are doing and the effects their changes will have in order to inform digital media execution decisions as their models evolve.
WHO YOU ARE
Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:
**Qualified candidates selected for the next round will receive an email directly from Bayer to apply. Be on the lookout!
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.
This position is located in St Louis, MO, or residence based in Illinois.
In this position, you will be a core team member of Bayer Crop Science’s newly established Digital Hub—an integrated Digital Media and Analytics team, leading a team of Media subject matter experts. You need to be a seasoned professional with proven strategic and technical expertise in Digital Media, with a desire to shape the future of the Digital Hub. You will be accountable to establish best practices and standards for Crop Science digital media. The Digital Media Lead will own key relationships with external agencies and internal Marketing Communications managers, serving as the ‘translator’ and assessor of agency digital media performance.
The primary responsibilities of this role, Digital Media Lead —Crop Science Commercial Operations, are to:
Oversee digital media strategy and operations across Display (including programmatic and direct), Search, and Social Lead a team of digital media experts in defining best-in-class standards for all paid media channels and establish a clear approach and documentation with regards to media planning, buying, and optimization;
Maintain a strong understanding of the media habits of our target audience, to inform planning, segmentation, measurement, and analytics;
Collaborate with external media agency throughout planning to balance online and offline media mix, including strategies, geography, timing, channel spend allocations, etc.;
Collaborate with In-House media team within other Bayer divisions (Consumer Health and Pharmaceuticals) to identify and leverage shared best practices, platforms, and learning agendas and identify areas of efficiency;
Use existing tactics to their fullest extent and balance the use of traditional tactics with a willingness to embrace experimentation in a structured way;
Develop a structured digital media learning agenda for the next 1-3 years, including prioritizing what is working well and what we want to learn;
Serve as media team’s primary point of contact and manages key relationships with both external agency partners and internal MarCom managers;
Build strong relationships and collaboration with internal hub teams such as Analytics, Content, and Project Management, as well as Global CoE and ITBP;
Partner with Marketing Data Analytics Lead in developing robust media measurement framework and aligning with Marketing Communications managers on key business objectives of each brand;
Monitor cross-channel media performance and recommend opportunities for cross-channel optimization;
Evaluate direct buy partnerships with publishers and assist with negotiations;
Monitor and track what Google and Apple are doing and the effects their changes will have in order to inform digital media execution decisions as their models evolve.
WHO YOU ARE
Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:
Required Qualifications:
At least 7 years of experience in Digital Media with an advertising agency, Management Consulting, or ad/mar tech company;
At least three years of management experience with a proven record of leading cross-functional teams in complex enterprise settings;
Excellent leadership skills having past supervisory experience of several direct reports;
Extensive experience managing media budgets, developing and delivering on committed media performance goals;
Ability to achieve concrete results, develop processes that improve outcomes or streamline overhead costs;
Experience developing and delivering best practices in media execution across programmatic, social, and paid search;
Strong knowledge and application of innovations affecting the adtech/martech ecosystem;
Strong collaboration ethic including a professional manner of giving and receiving feedback, partnering with other teams to strive for overall cross-company success;
Proven record of successful performance in ambiguous situations and defining concrete action items with limited guidance;
Excellent organization skills with high attention to detail and the ability to thrive in a fast-changing environment.
Preferred Qualifications:
Experience in B2B industries, agriculture or commodities sector;
Familiarity with non-digital marketing best practices;
Familiarity with Google suite of tools including Google search, analytics (including GA 4), DV360, YouTube, and Privacy Sandbox;
Familiarity with Adobe Analytics.
Perks/Benefits Information:
Health Benefits
Life/AD&D Insurance and Disability Benefits
Retirement Savings/ Retiree Medical Account
Paid Time Off/Paid Time Off to Volunteer
Well-being Programs
Dependent Care FSA
Educational Assistance
Supplemental Parental Leave
Childcare Tuition Discount/Back-up care
Surrogacy Reimbursement
Adoption Assistance
Family Support/Caregiver Support Programs
IMPORTANT NOTE FOR POTENTIAL CANDIDATES : Our Client expects its employees to be fully vaccinated against COVID-19. Company active employees are also expected to disclose their vaccination status and if fully vaccinated, provide proof of vaccination status to Occupational Medicine. Company defines fully vaccinated in alignment with CDC which is two weeks after completing the two-dose vaccine regimen or two weeks after completing the one-dose regimen. Additionally, Company employees are also required to comply with state, local, and customer requirements.
Our Client is an Equal Opportunity Employer/Disabled/Veterans. They are committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourage applicants with disabilities to request any needed accommodation(s).