Summary
Our growing law firm is looking for an experienced and results-driven PPC Manager to join our dynamic marketing team. As a PPC Manager, you will be responsible for researching, implementing and reporting on our paid marketing performance. This role is responsible for working with the rest of the marketing team to create compelling content and develop cost efficient digital advertising campaigns. The long term objective of this role is to scale up our advertising efforts while maintaining our target cost per acquisition.
PPC Manager Duties & Responsibilities
· Create and execute effective paid search strategies
· Analyze and optimize various PPC campaigns
· Manage accounts on search platforms (e.g. Google AdWords, Yelp, Social)
· Oversee keyword selection and audience targeting
· Monitor budget and adjust bids to gain better ROI
· Track KPIs to assess performance and pinpoint issues
· Produce reports for management (e.g. dashboards)
· Write effective and concise copy
· Suggest and develop new campaigns across multiple channels
· Maintain partnerships with PPC ad platforms and vendors
· Find ways to reduce risk of click fraud
· Keep abreast of PPC and SEM trends
PPC Manager Requirements
· 5 Years experience as a PPC Manager or Digital Marketing Analyst
· Experience in data analysis and reporting
· Knowledge of SEO and digital marketing concepts
· Familiarity with multiple platforms is preferred
· Working knowledge of analytics tools
· Excellent communication skills
· Analytical thinking with strong math skills
· Google AdWords certification is a plus
What working for our company is like:
· PTO and sick days, medical, dental, vision benefits, life insurance and 401K
· Positive and supportive culture encouraging you to do your best work everyday
· Celebrate and recognize your hard work regularly
· Health conscientious environment during Covid and beyond
Opportunity for advancement
Job Type: Full-time
Pay: $60,000.00 – $80,000.00 per year
Benefits:
Schedule:
Supplemental pay types:
Ability to commute/relocate:
Application Question(s):
Experience:
Work Location: Hybrid remote in Costa Mesa, CA 92626
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