This candidate will lead strategy working with our business partners, marketing and channel leaders and agency partners to determine the optimal mix of tactics, creative, messaging, insights and marketing to advance our brand strategy through a key business initiative. They will be instrumental in powering a cross-functional partnership between teams overseeing efforts to best accelerate development, implementation and measured customer adoption of the collective marketing channel roadmaps and brand strategy. Success in understanding data, insights and translating trends into action will be critical to ensure that the customer experience is of the highest quality in order to drive sales.
The Manager role takes ownership of work streams that are most critical to our strategic brand vision and will have exposure to The Home Depot business to build trusted working relationships while affecting change from within one of the world’s leading retailers.
Major Tasks, Responsibilities & Key Accountabilities:
10% Brand Awareness – Help drive demand creation by creating brand awareness activities for internal associates
10% Execution – Organic Initiative Execution: Lead and support cross-functional project teams to manage and execute high value initiatives, special projects and requests for Marketing and Business leaders
20% Projects – Manage online and offline marketing programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting that supports execution of the planning and activation process
60% Strategies – Strategy Formulation and Activation: Design and conduct analysis to evaluate customer and market landscapes, competitors, and current business strategies to build an enterprise brand strategy and channel communications plan consistent with our multi-channel marketing strategies
Nature and Scope:
This position typically reports to Sr Manager, Audience Marketing
This position has 0 Direct Reports
Environmental Job Requirements:
Environment:
1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less than 10% of the time.
Additional Environmental Job Requirements:
Additional Minimum Qualifications:
Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience:
0 years
Certifications & Licenses:
Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Additional Qualifications:
Preferred Qualifications:
Knowledge, Skills, Abilities and Competencies:
Pay Rate: –
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