The Fesco Group Hiring for Marketing & Content Writer Job at Brooklyn, NY Full Time

The Fesco Group is looking for an experienced Marketing & Content Writer to join our team and enrich our websites, advertise our products by writing clear and engaging copy for packaging and marketing copy.

The ideal candidate will demonstrate an ability to communicate the virtues of every brand and product in order to create sales demand. Content Writer’s responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and writing product descriptions. Ultimately, you will ensure our product marketing content presents our brands, attract customers and boost brand awareness.

If you’re familiar with producing online content and have an eye for detail, we’d like to meet you.

What You’ll Do:

• Develop a clear communication and language strategy for each of the company’s brands and licenses.
• Name the Hero products.
• Capture consumer’s attention with a brand relevant engaging communication.
• Research industry-related topics (combining online sources, interviews, and studies)
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images, and tone)
• Update website content as needed

What You’ll Need:

• Proven work experience as a Marketing & Content Writer, Copywriter, or similar role
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• BSc in Marketing, English, Journalism or related field

Note: This position is based in our 1 Rewe Street Brooklyn, NY headquarters. This position involves working with the product samples. Working onsite is essential.