The Coca-Cola Company Hiring for Customer Marketing Manager Dallas TX Job at Plano, TX Full Time

The Customer Growth Manger will develop and manage marketing strategies and solutions in partnership with foodservice and on-premise customers to drive value, increase beverage incidence and profitability. This position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support customer programming throughout the year. We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills.

Location: Dallas preferred but open to virtual candidates within the Central Zone.

What You’ll Do For Us

• Lead total beverage marketing strategy, in collaboration with overall customer strategy, in order to lead revenue enhancing concept development and to fully leverage national marketing initiatives with customers.
• Accountable for building and maintaining strong relationships with senior level marketing call points: CMO/VP Marketing, Innovation, Digital and Growth leads.
• Deliver “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business).
• Construct & Deliver annual marketing calendar that shape and contribute to customer’s long-term planning process. As well as conducting customer marketing stewardship reviews with the customer.
• Seek out and leverage internal tools and resources to support customer strategies (e.g. via channel, asset and brand).
• Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer and shopper insights and linking to brand strategy.
• Create persuasive selling stories to influence internal and external constituents

Qualifications & Requirements

• Bachelor’s degree in Marketing/Business or equivalent education. MBA a plus
• 5-7 years experience in a consumer packaged goods company, preferably in both customer management and marketing roles

What We Can Do for You

• 
  Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• 
  Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
• 
  Brand Reputation: We lead the beverage industry, with a portfolio featuring over 500 brands worldwide.

Skills:

Customer Marketing; Account Management; Customer Relationship Management (CRM); Experiential Marketing; Marketing Activation; Digital Marketing; Syndicated Research; Channels Strategy; Marketing Strategies; Project Management; Strategic Objectives; Media Strategy; Agency Management

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.