The Airoom Companies Hiring for Marketing Director Job at Lincolnwood, IL Full Time

The Marketing Manager will lead the Airoom Marketing department which consists of three distinct brands. You will be responsible for planning, developing, and implementing corporate Marketing strategies to promote sustained market leadership and growth in changing market and business conditions. Responsibilities include a primary focus on lead generation funneling through but not limited to the following tactics: strategic planning, advertising, corporate communications, public relations, market research, direct marketing, and other traditional media.

The Marketing Manager will be responsible for managing all outside vendors and third parties involved in the marketing mix and aggregating all the data into a comprehensive performance report that tracks against the marketing plan and budget.

Must have extremely strong analytical skills and be able to analyze the complete lead generation and sales cycle, and will report on results and KPI’s including ROI, CPL,CPA, etc. Based on that analysis, the Manager will execute a marketing plan that can be tracked on a weekly basis, and will launch and manage weekly campaigns online, digital and print media, TV, radio, outdoor, direct mail, email campaigns and marketing automation. A deep understand of marketing and analytics is imperative as well as a passion for extracting and analyzing the numbers and metrics.

The Director of Marketing will also be responsible for managing the creation of Marketing collateral and for forming marketing partnerships that result in more leads and cross sales. An understanding of manufacturer co-op advertising and the ability to maximize the funds available beyond the standard program guidelines is a plus.

This is a very hands-on position that requires high-level strategic thinking and involvement in every aspect of the sales and marketing objectives to ensure those objectives are met or exceeded.

Responsibilities:

• Refine and execute a comprehensive strategic marketing strategy that enables the company’s growth objectives and enhances the company’s name and reputation in the marketplace.
• Develop marketing materials, effective lead generation programs, sales collateral, and incentive programs for sales team
• Lead and develop marketing department personnel and outside resources to execute the strategies
• Collaborate with other departments to develop effective market segment strategies
• Manage annual marketing budgets in accordance with corporate financial objectives
• Develop creative communications, public relations, and advertising plans to drive profitability and growth, and manage outside Marketing, Advertising, PR firms, SEO, SEM and social media partners
• Lead product development, new product launches, pricing, promotional programs, and exhibitions
• Analyze product and brand performance using internal and external data sources and pivot strategies as required
• Monitor competition, and conduct competitive analysis and post-mortem analysis to evaluate effectiveness of marketing programs
• Develop, implement, and analyze qualitative and quantitative market research
• Ability to drive the creative strategy of all marketing materials including but not limited to image selection, copywriting and overall graphic layout

Requirements

• Bachelor’s degree in business or technology required; MBA or advanced degree is preferred
• 7 – 10 years of experience in senior marketing leadership role in a corporate environment
• Excellent communication skills and the ability to work in a cross-functional capacity with all departments and staff
• Significant experience with lead generation and direct response advertising
• Strong background in all aspects of Marketing
• Excellent skills with Excel and spreadsheet creation to slice and dice date
• Strong CRM experience, Microsoft Dynamics or equal
• Experience on the client side in a similar role is a plus
• Good hands on experience with WordPress, website development and maintenance
• Excellent hands on understanding of SEM, SEO, paid social media and extremely proficient in Google Analytics and other analytical tools

Full Benefits package: Medical, Dental, Life, Short and Long Term Disability, Tuition Reimbursement, On-Site Fitness Center, Paid Vacation.

Corporate Overview:

The Airoom family of companies is Chicagoland’s largest residential remodeling firm with a state-of-the-art Design Building Showroom located in Lincolnwood, Illinois. Our 3 divisions, Airoom, Michael Bennett Luxury and Lamb Financial provide total remodeling and new construction solutions for our clients including design, permits, selections, mortgage funding and project management backed by our unsurpassed service and warranty. Airoom has executed over 20,000 projects over the past sixty three years and has the experience to know what works, what will last, and what will add value to our client’s homes and businesses. In addition to our quality reputation in home additions and custom remodeling, Airoom also owns and operates an affiliated mortgage company that offers specialized funding options to all our clients. We are positioned to supply our clients with the highest level of quality and workmanship available.

Featured in Remodeler Magazine as one of the “101 Best Companies to Work For”

To learn more about Airoom, Inc. please visit our website at: www.airoom.com

Job Type: Full-time

Pay: $110,000.00 – $135,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay
• Commission pay
• Signing bonus

Application Question(s):

• Are you fully vaccinated against Covid 19?

Work Location: One location