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Job Description
Job Description
Job Summary :
We are seeking a proactive and creative Marketing Specialist to join our team. As a Marketing Specialist, you will play a pivotal role in supporting our marketing efforts, including lead follow-ups, product research, content development, social media management, and website optimization.
Essential Functions and Responsibilities :
- Follow up on leads generated from international trade shows and develop promotional materials to support marketing initiatives.
- Assist in the development of new product lines by researching competitive information and evaluating market trends.
- Compile, format, and produce creative communications, including information summaries, graphs, and presentations.
- Manage social media channels, execute social media communication strategies, and drive community engagement.
- Develop creative content for social media platforms and analyze insights to improve performance.
- Maintain and optimize website design to enhance user experience and visibility.
- Perform other duties as assigned by the immediate supervisor.
Qualifications :
- Bachelor’s degree in Marketing or Communications is required.
- 3+ years of related work experience in marketing.
- Strong content development and written communication skills.
- Proficiency in office management, marketing principles, and social media platforms (LinkedIn, Twitter, Facebook, YouTube).
- Knowledgeable in market research techniques and databases.
- Ability to multitask and meet deadlines in a fast-paced environment.
- Detail-oriented with excellent organizational and team-oriented collaboration skills.
- Proficient in MS Office suite (Word, Excel, PowerPoint).
- Strong interpersonal and communication skills.
Travel : This position requires up to 25% international travel.
If you possess the qualifications and skills outlined above, along with a passion for marketing and a collaborative approach, we encourage you to apply for this exciting opportunity.
3 hours ago
