TEKsystems Hiring for (100% Remote) Email Marketing Coordinator Job at Minneapolis, MN Full Time

Position: Email Marketing Coordinator

Location: 100% remote

Duration: 6+ months (contract-to-hire, 18mo max on contract)

Pay: $40-$55/hr

THE ROLE:

Our client is looking for an Email Marketing Coordinator to join the Go-To-Market team, to help accelerate business impact through best-in-class email marketing practices.

You will work alongside integrated marketing leaders, operations, and customer marketing managers to generate communication streams that are personalized, and relevant, and bring users through the funnel into sales-readiness states. You will report to the Head of Email Strategy and have an active role in setting up email campaigns, reporting performance, and managing global email plan production.

EMAIL STRATEGY AND PLANNING:

• Partner with internal teams on objectives and needs, to provide email strategy recommendations
• Build a touchpoint map to visualize the email journey and get team alignment
• Review campaigns and benchmarks to understand audience segments, performance, and optimizations to support strategies
• Research email marketing trends

EMAIL BEST PRACTICES:

• Be the advocate, educator, voice, and expert in email marketing best practices
  • Sending profiles, deliverability, cadence, volume, creative, content, copy, optimizations, process, legal compliance, etc.
• Coordinate, document, and manage email creation process improvements:
  • Content creation, creativity, localization, approvals, feedback, measurement, optimizations, etc.
• Enhance the email experience in the inbox
  • Personalization, real-time elements, dynamic content, etc.
  • Manage and document email opt-in and opt-out procedures and processes

MINIMUM REQUIREMENTS:

• 3-5+ years of email marketing experience in an ESP or MAP (Marketo, Salesforce Marketing Cloud, etc.) in a B2B marketing role or at an advertising agency
• Familiarity with an enterprise-level marketing automation platform, Litmus/EOA, Salesforce CRM, Google Analytics, Tableau, Asana
• Bachelor’s Degree required

DESIRED SKILLS/QUALIFICATIONS/SYSTEM EXPERIENCE:

• Excellent interpersonal, verbal, and writing skills
• Critical thinker with strong attention to detail
• Ability to work independently and as part of a team
• Able to work remotely with teams worldwide
• Certified Marketo Expert preferred

About TEKsystems:

We’re partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That’s the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.