Tandym Group Hiring for VP, Brand Marketing Job at Brooklyn, NY Full Time

A New York City healthcare technology company is actively seeking an experienced Marketing professional to join their staff as their new VP, Brand Marketing. In this role, the VP, Brand Marketing will be responsible for developing, implementing, and leading marketing strategies to enhance brand recognition, increase qualifiable sales conversions and ramp up revenue recognition from all marketing initiatives

Responsibilities:

The VP, Brand Marketing will:

• Evaluate brand positioning and engage in strategic collaborations with channel partners
• Lead the execution and effectiveness of the brand’s digital marketing activities
• Participate in cross-departmental strategic planning processes and implement new initiatives
• Develop and execute marketing automation campaigns including assets, segmentation, list management, campaign flow, email, landing page and form creation, testing and tracking for all business initiatives
• Champion integrated marketing communication and targeted marketing efforts to consumer segments strategic to long-term growth
• Engage with new audience segments and participate in target market research to properly and efficiently understand the audience and develop strategy plans accordingly
• Guide the strategic direction with internal and external teams in relation to our brand development and marketing approach
• Perform other duties, as needed

Qualifications:

• 5+ years of CRM and/or Brand Marketing experience
• Bachelor’s Degree in Marketing and/or a related field
• Previous experience in a Leadership and/or Supervisory role
• Computer savvy
• Microsoft Office Suite proficient
• Solid analytical and research skills
• Great interpersonal skills
• Excellent communication skills (written and verbal)
• Strong attention to detail
• Highly organized

Desired Skills:

• Experience in the Healthcare industry