Tandym Group Hiring for Marketing Specialist Job at New York, NY Full Time

A media company located in Manhattan is actively seeking a collaborative and dynamic professional to join their team as a Marketing Specialist. In this role, the Marketing Specialist will be responsible for analyzing campaign performance and results to put together insights and wrap-up reports, intra-campaign and post-campaign.

Responsibilities

The Marketing Specialist will:

• Present data findings in front of peers and to leadership
• Help maintain data cleanliness by Q/A’ing raw campaign data
• Handle ad-hoc requests for activation teams to understand and contextualize campaign data results
• Provide forward looking recommendations for audience targeting, partner mix, and budget to Activation team and Campaign Planning team
• Attend weekly meetings to understand when new campaigns are launching and any trends that may impact results

Qualifications

• Bachelor’s degree
• 3+ years of direct experience at a brand, agency, or related vendor in digital media field or role
• Experience within the digital media industry in marketing, advertising, or advertising technology and analytics
• Strong understanding and knowledge of digital paid media attribution, metrics (e.g. CPM, CPA, etc.), and benchmarks (e.g. average view rate for videos, etc.)
• Experience with ad servers (e.g. CM360, etc.) and other paid ad tracking platforms (e.g. Google Ads, Facebook Business Manager, etc.)
• Experience with web analytics (e.g. Adobe, Google Analytics, etc.)
• Strong at putting together visual presentations using Google Presentations, PowerPoint or Keynote
• Strong data analysis skills using Excel, Tableau, and Datastudio; immediate to advanced experience building dashboards and other visualizations; extracting data from various data sources to build dashboards and visualizations
• Strong verbal and communication skills
• Understanding of Python and/or R
• Experience with project management software or platforms such as Asana, Trello, JIRA, Basecamp or equivalent

Desired skills

• Direct digital media buying and activating experience
• Streaming experience