The Digital Marketing Specialist is responsible for planning, implementing, and supporting demand generation initiatives within our core verticals/market areas. This includes owning the tactical execution of marketing automation and campaigns in Marketo and managing a portfolio of account-based and inbound marketing programs. The Digital Marketing Specialist requires a wide breadth of experience in digital marketing and the expertise to manage campaigns from the identification of buyer personas successfully, through development of tactical plans, to measurement and optimization of campaign elements to achieve goals.
The Digital Marketing Specialist is responsible for regularly communicating with the Market Strategy Managers, Product Management, and North America Sales teams to understand and communicate the overall effectiveness of marketing programs. The Lead/Demand Generation Specialist receives broad guidance on priorities and processes and recommends an execution plan.
The Digital Marketing Specialist role is office-based.
Requirements
Benefits
Job Type: Full-time
Pay: $115,000.00 – $125,000.00 per year
Benefits:
Schedule:
Supplemental Pay:
Work Location: One location
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