T Rowe Price Group, Inc Hiring for Sr Marketing Manager, Channel Marketing at Maryland Line, MD Full Time

Requisition Number : 68583

Position Title :

External Description :

Overview :

We are looking for a Sr Marketing Manager to join our channel marketing team. This dynamic marketer leads cross-functional teams that plan, execute and measure multi-channel marketing plans that position T.

Rowe Price products, capabilities, insights and offers at select intermediary firms.

Key responsibilities include :

• Partner with marketing colleagues, sales team, sales leadership and clients to understand client needs and business priorities that translate into marketing strategy and tactics.
• Collaborate across marketing organization to develop and deliver programs, campaigns, collateral and events with measurable impact.
• Act as a resource and subject matter expert on audience and wealth business for US Intermediaries & Global Marketing
• Constantly analyze audience segments, marketing results, test and learn new tactics, and optimize future marketing programs.

Responsibilities

• Develop and Deliver Marketing Plans and Programs : Develop marketing plans that deliver on business priorities and align to USI value proposition.
• Prioritizes and executes channel / key account unique campaigns, content needs (emails) and tools (Seismic for Channel specific content) that are necessary to successfully deliver on channel priorities.
• Annually, or as market insights emerge, review alignment of value proposition within each business segment and by channel – document Offer POV and recommendations to build, maintain, modify or decommission offer.
• Facilitate USI Sales and Product & Marketing Alignment / Integration : Works closely with Sales (internal and external) to ensure alignment and integration.

Partners with USI Product & Marketing departments to ensure readiness for execution and prioritization of resources.

• Establish and monitor a process to ensure effective engagement, alignment and integration.
• Relationship management with sales teams
• Educate Product & Marketing teams so they are prepared to execute.
• Define sales communication process by Channel and / or Accounts.
• Measure and optimize : Define the measures and metrics in support of the Channel and / or Account Marketing Plans
• Establish and monitor a process to ensure effective engagement, alignment and integration.
• Identify of the primary Objectives, Goals, and Strategies
• Quarterly reviews of performance measures with key stakeholders, reassess OGSM as appropriate.
• Request updates to dashboards and data / information requirements as necessary

Required skills and qualifications :

Intellectually curious and seeking to understand current market dynamics as well as trends that will affect future horizons.

Emerging ability to translate points of view developed into actionable recommendations.

• Demonstrated ability to think critically and challenge stakeholders (leadership, peers, subordinate associates) effectively to advance consideration and debate of alternative points of view along with stewarding the USI Value Proposition
• Strong influencing skills as this position is primarily integrating and aligning priorities amongst the broader USI marketing and sales organizations including common understanding of target market needs / requirements, delivering on the USI value proposition and effectively prioritizing relative to limited resources.
• Analytical skills to study, analyze and synthesize research and reports.
• Solid presentation skills delivering to smaller groups (around the table) and to larger groups from a stage / podium.
• Series 7 and 63 or willingness to acquire.

FINRA Requirements

FINRA licenses are required and will be supported for this role.

Work Flexibility

This role is eligible for remote work up to two days a week.

Regional Requirements :

Wage Transparency Disclosure* –

Colorado : Minimum salary (USD) range $103,000 – $176,000 Annual

Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package.

Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance. Salary range disclosure as required by sb19-085 when hiring in Colorado, S9427A when hiring in New York, SB 1162 when hiring in California, and SB 5761 when hiring in the State of Washington.

City : State :

State :

Community / Marketing Title : Sr Marketing Manager, Channel Marketing

Company Profile :

Location formattedLocationLong : Maryland, US

CountryEEOText Description : Commitment to Diversity, Equity, and Inclusion : We strive for equity, equality, and opportunity for all associates.

When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients.

Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community.

We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

Benefits : We invest in our people through a wide range of programs and benefits, including :

• Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions
• Flexible and remote work opportunities
• Health care benefits (medical, dental, vision)
• Tuition assistance
• Wellness programs (fitness reimbursement, Employee Assistance Program)Our policies may change as our working lives evolve.

Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.