SullivanCotter Hiring for Chief Marketing Officer – Remote/Flex Job at Atlanta, GA Full Time

The CMO will help SullivanCotter increase its revenues by conceptualizing and implementing market strategies and achieving marketing targets derived from market research that gives the company a competitive advantage. Responsible for providing executive leadership and management of traditional and digitally driven marketing activities nationwide for both Advisory Services and Technology Products & Services. Own all areas of B2B marketing by building out the team, including but not limited to: Product marketing, demand generation, content marketing, branding, public relations, channel marketing, marketing analytics, and events.

ABOUT US AND ABOUT YOU

• Strong marketing strategy and research experience to help build out these skills within the firm
• We are motivated first and foremost by helping our clients succeed. Every associate of the firm is laser-focused on providing exceptionally responsive and high-quality client experiences
• We don’t do cookie-cutter – we thrive on developing creative, customized solutions
• You value equity, you model inclusivity and bring diversity of thought and experience to your office and the firm
• You demonstrate commitment to the firm by being a role model in living the values of the firm and hold others accountable for doing the same

PRIMARY DUTIES AND RESPONSIBILITIES

Market Strategy & Execution
• Deep understanding of the SullivanCotter corporate strategy
• Data analytics supporting strategy, execution, performance
• Create deep knowledge of competitors, clients, channels
• Identify opportunities for joint ventures, collaborations and acquisitions
• Financial acumen with budgets, pricing, margins, etc.

Market Research

• Identify emerging technologies and innovations that could disrupt the industry, clients and SullivanCotter
• Gather intelligence about the target market for company services and technology products to help identify the needs of the market, the competition and the value clients perceive
• Applying data analytics, organize and present results to the CEO and other executives on research findings

Product Management

• Drive product marketing to maximize revenues and market share, working with business unit leaders
• Design feasibility studies and identify customer needs in conjunction with business units
• Develop pricing and placement within services and technology product offerings

Brand Management

• Build and/or strengthen brand loyalty
• Design strategies to increase brand awareness of advisory services and technology products that boost the perceived value of the brand relative to competitor offerings

Marketing Communications

• Direct campaigns and client outreach via existing and emerging social media, digital as well as traditional channels
• Ensure messages to target markets are clear and consistent using the most effective communication tools
• Ensure differentiation of Advisory Services and Technology Products & Services

Operational Management

• Build out the Marketing department to support high growth with near term focus on the technology business unit
• Monitor and report on progress towards achievement of plans and strategies
• Measures of success to be mutually agreed and will encompass both internal organizational achievements and business unit accomplishments such as marketing leads, meeting sales goals, digital lead flow, etc.
• Foster a culture of value for the client and value for the associates, with clear responsibilities and expectations for team members

Relationship Management

• Develop and maintain collaborative relationships with key clients and associations/channels and publications
• Establish and maintain active and constructive relationships with other teams in SullivanCotter
• Establish and maintain active and constructive relationships with other teams in SullivanCotter
• Develop team programs that support SullivanCotter business strategy
• Monitor and report on progress towards achievement of plans and strategies
• Foster a culture of value for the client and value for the associates, with clear responsibilities and expectations for team members

EDUCATION AND EXPERIENCE REQUIREMENTS

• Bachelor’s degree in marketing; MBA preferred
• 15+ years’ experience proven ability to design and coordinate marketing campaigns across traditional and emerging channels
• Demonstrable growth and expansion in multiple categories with experience in high growth technology space preferred
• Excellent communication skills
• Experience with SEO, SEM, content & social media
• Experience with various tools related to market research, data analytics, website development, product branding, visual communication software, written communication and public relations
• Financial acumen including services/product pricing, budgets, margins

BEHAVIORAL ATTRIBUTES

You will be at your best in this role when you:

• Have a sense of urgency
• Values diversity, equity & inclusion
• Ability to lead in a constantly evolving environment
• Inquisitive, innovative and collaborative
• Decisiveness, integrity and accountability

Applicants for employment must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

SullivanCotter is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law or marital status.