Stripe Hiring for Web Analytics Manager at United States Full Time

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies – from the world’s largest enterprises to the most ambitious startups – use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.

Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

The marketing systems team is on a mission to build the most measurable, cross-channel messaging capability possible, to attract and engage customers.

We will do this through scalable motions, with the most relevant messaging and increasing reach of our marketing motions.

We are a part of a cross functional team of engineers, analysts, marketers, and product managers that deliver the insights, internal systems and tools that fuel Stripe’s growth.

What you’ll do

As a Web Analytics Manager, you will assume the role of the coordinator for data-related activities concerning website performance, user behavior, and online marketing campaigns.

You will work with both 1st-party and 3rd-party tools. Your primary objective involves devising methods to enable these disparate analytics tools to operate in unison, thereby facilitating the generation of meaningful data insights, or assessing the feasibility of switching entirely to a comprehensive in-house 1st-party system

Responsibilities

• Oversee the implementation and operation of web analytics tools that encompass both proprietary (1st-party) and third-party platforms.
• Harmonize the use of 3rd-party tools such as Google Analytics with the shift towards more in-house, privacy-conscious, first-party tools.
• Spearhead initiatives to synchronize different data collection tools and emphasize a strong, in-house 1st-party data analytics solution, prioritizing privacy.
• Monitor and interpret key website performance indicators derived from both 1st-party and 3rd-party data.
• Conduct A / B testing to assess the effectiveness of marketing campaigns, landing pages, and website designs.
• Work alongside the marketing team to track and quantify the effectiveness of online marketing campaigns, leveraging insights from both 1st-party and 3rd-party data.
• Educate team members on web analytics techniques and the subtleties and benefits of 1st-party tools.

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.

The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 5+ years of experience in web analytics, data analysis, and reporting.
• Validated experience working with both 3rd-party web analytics tools (such as Google Analytics) and 1st-party web analytics systems.
• Concrete understanding of website performance indicators and key performance metrics.
• Acquaintance with digital marketing concepts including SEO, SEM, and social media analytics.
• Practice with A / B testing and data visualization tools.
• Potent attention to detail and excellent problem-solving capabilities.
• Outstanding communication and presentation skills, with versatility to work individually or as a part of a team.

Preferred qualifications

• Practical experience in constructing or modifying in-house / 1st-party marketing tech platforms.
• Prior work in marketing, specifically focusing on integrating 1st-party and 3rd-party analytics tools.

Pay and benefits

The annual US base salary range for this role is $168,200 – $227,600. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions / sales bonuses target and annual base salary for the role.

This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location.

Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include : equity, company bonus or sales commissions / bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.