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Spring Arbor Senior Living of Frederick is seeking a Sales and Marketing Director. The Sales & Marketing Director is the brand ambassador for our Spring Arbor communities. This role is responsible for the sales, marketing, and public relation goals of the community by developing and implementing a comprehensive marketing plan within the company budget and guidelines. The Sales & Marketing Director is also responsible for meeting, or exceeding, the community’s quarterly census and revenue goals.
JOB RESPONSIBILITIES:
Marketing and Revenue
- Develop and implement comprehensive marketing strategies, to include tracking the success of the strategies
- Plan and implement engaging marketing activities and events
- Host and attend community events and develop positive community relations
- Monitor and maintain budget
- Collaborate with the Executive Director to determine the communities advertising needs
- Meet all monthly sales activity standards including: follow up calls, professional sales calls, event planning, and monthly lead banking mailings
- Meet the community’s move-in and census goals each month and remove any barriers to meeting the goals
- Establish a strong network of professional and agency referral sources
- Research and maintain information on local competition including rates, specials, services, etc.
- Implement and monitor a move-in system to ensure all resident records are complete prior to admission
- Complete weekly and quarterly census reports
- Schedule presentations with prospective residents and families, ensuring that presentations are brand and customer-focused and accurate
- Support Resident Care Director in the assessment process to determine eligibility for resident occupancy
KNOWLEDGE AND SKILLS:
- Knowledge of Microsoft Office
- Dependable
- Organized, methodical, and motivated
- Professional appearance and demeanor
- Pleasant, friendly, and helpful at all times
- Well-developed interpersonal and communication skills
QUALIFICATIONS:
- Bachelor’s degree preferred
- Knowledge of the local market preferred
- Experience in a healthcare, hospitality, or service environment preferred
- Ability to work in an environment conducive to caring for residents without posing a substantial safety or health threat to self or others
- Ability to work well with others and promote a team environment
Just as a family makes a house a home, our family of dedicated professionals makes Spring Arbor a place where our residents feel loved, like an extension of the family. Spring Arbor has continued to build on its successes, owning and operating 24 senior living communities throughout Virginia, North Carolina and Maryland. From Residential Assisted Living to Memory Care, our team nurtures each resident’s independence by promoting dignity and choice in a setting of compassionate care. Join our team and work with us here. You’ll love it!
As a progressive organization meeting the needs of a diverse workforce, in addition to the standard competitive benefits package we also offer 10 paid holidays as well as a paid birthday off, excellent health care benefits, and education assistance-to name just a few. To learn more about this exciting opportunity to join a great organization, visit www.springarborliving.com.
Our company follows all CDC COVID-19 safety guidelines. Team safety and the care of our residents comes first! In order to join the Spring Arbor team you must be fully vaccinated against COVID-19. If there is a medical or religious reason preventing you from receiving an available COVID-19 vaccination, and you are selected as a candidate for consideration, we have an accommodations process in place to evaluate those requests.
Spring Arbor Senior Living is an Equal Opportunity Employer.
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