Sonic Looking for Manager, Media Strategy & Planning at Atlanta, GA Full Time

The Manager, Media Strategy & Planning plays the critical role of translating the activity brief into a holistic media and channel plan, serving as a key conduit through media agency partners and in-house biddable media teams. Once the activity brief and channel plan(s) are aligned, the Manager leads the process and is ultimately accountable for bringing the plan to life through tactical channel and partner allocations.
By Applying to this posting your resume will be reviewed for the following Positions:
*Local Media Strategy & Planning Sr. Manager (Sits in ATL)
*Media Strategy & Planning Associate Manager – Dunkin’ (Sits in ATL)
*Media Strategy & Planning Manager – Jimmy John’s (Sits in ATL)

RESPONSIBILITIES

Media Strategy & Planning

• Direct the management of the media AORs in the development and execution of national & local media buys
• Provide oversight and guidance as a key agency conduit to support brand media teams in managing the day-to-day national and local media process
• Oversee national and local media budgets with key finance stakeholders
• Provide thought leadership on marketplace trends and opportunities to innovate and experiment o Work collaboratively with brand media managers to provide investment recommendations tied to landscape conditions and/or disproportionate impact opportunities o Develop POVs on industry trends and partner evaluation o Consultation and updates on briefs based on paid media learnings
• Manage key timelines, deliverables, and output
• Oversee key vendor and media conglomerate relationships to better leverage scale and impact as One Inspire, yielding maximum value to all brands within the portfolio
• The Director will jointly support and help gain buy-in on all priorities and efforts from key executives and stakeholders

Agency & Cross-Functional Internal Teams Collaboration

• Develop and partner with the media analytics team to measure the impact of ongoing campaigns and overall plan
• Partner in the synthesis of measurement results to continually optimize and improve plans
• Test & Learn Support leveraging syndicated tools to evaluate media performance against business goals
• Provide consultation, implementation, and recaps of weekly, monthly, and quarterly performance to guide optimizations and future investments
• Provide quarterly support in designing and evaluating the performance of tests for the learning agenda

Media Optimizer (MO) Lead for Demand Generation

• Serve as the Demand Generation team lead and representative of MO across brands
• Ensure data ingestion and processing occur flawlessly and on schedule across all necessary landing points
• Engage and contribute in regular status meetings with internal D&A; and Engineering teams as needed
• Present and/or represent output as needed to both internal and external stakeholders
• Serve as best practice lead and portfolio steward to ensure insights sharing occurs across brands and vertically, spanning National and Local media

EDUCATION AND EXPERIENCE QUALIFICATIONS

• 4-year degree in Marketing or a business-related program is preferred for all positions
• Sr. Manager-level candidates should have 7-10 years of relevant experience

REQUIRED KNOWLEDGE, SKILLS, or ABILITIES

• Ability to lead teams and deliver results
• Excellent project management skills (proficiency in Excel/PPT/SharePoint will be key)
• Ability to balance multiple priorities and meet project deadlines
• Excellent oral and written communication skills
• Ability to lead and influence others
• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
• Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
• Self-starter personality who can operate with minimal supervision

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.