Shake Shack Hiring for Regional Marketing Specialist Job at Burbank, CA Full Time

Here at Shake Shack, we take care of each other first and foremost so that we can make raves for our guests, community, suppliers, and investors. After all, teamwork makes the dream work. We work our buns off, but we play hard too, with a Team Appreciation Day, unlimited meal discounts, volunteer opportunities, and so much more. If you’re looking for a deeply fulfilling, financially rewarding, and really fun career, you’re in the right place.

Regional Marketing Specialist – Los Angeles

Shake Shack is looking for a passionate and dynamic Los Angeles-based Regional Marketing Specialist to join our highly-collaborative, fast-paced marketing team. This role will support local marketing and new shack openings in LA as well as other key markets on the West Coast. You will excel in this role as someone who embodies LA culture and has a proven record of building strong relationships and executing strategies with high attention to detail and efficiency .

On a day-to-day basis, the Regional Marketing Specialist will support and execute local marketing plans for brand activations and restaurant openings. You will work closely with the Director of Regional Marketing, Regional Marketing Team t o form overall marketing strategies that drive sales, tell our brand story, and build community. This role reports to th e LA Regional Marketing Manager .

We’re looking for a team-oriented leader who is both creative and data-drive n with proven experience in event execution and partnership management. This is a growth opportunity position!

While this position is LA-based, 15-20% travel outside of market can be expected. As with most hospitality / marketing roles, some evening and weekend work will be required.

Key Responsibilities

Local Marketing Plans: In tandem wi th the LA Regional Marketing Manager , c reate, execute, and manage regional marketing campaigns and calendar , ensur ing they ladder up to and support national initiatives as to hit quarterly KPIs. Train GMs on Local Shack Marketing and support GMs with tailored Local Shack Marketing plans for Shacks .

Brand Awareness: I mplement and support activations that build local brand awareness and drive traffic and sales

Community + Culture: Execute our community partnership strategy at a regional level based upon national CSR strategy

Food Truck: Support future LA-based food truck and GM from launch and ongoing, including coordinating events, overseeing bookings and food truck calendar , ensuring payments are received, supporting marketing events, etc . Must have excellent communication skills and be able to multi-task!

Build key relationships with local influencers, community partners, and likeminded brands and partner with internal and local PR agency to coordinate drops and events Work with national marketing team to support and execute campaigns as needed

Work closely with RMM team to ensure regionalized campaigns (outside of national programming) are being leveraged on owned channels (PR, social, email, mobile/web, advertising, brand partnerships and more)

In-store Merchandising: ensure Shacks are adhering to the local store merchandising strategy

Sales + Traffic: Test localized sales and traffic driving programming and promotions and add to playbook upon successful activations / programming

Support Regional Marketing team with ad-hoc projects , administrative work, reports, etc.

Stay connected to trends and share with larger team

Oversee vendors + invoicing and assist in managing and tracking budget

Skills & Knowledge

Bachelor’s Degree in marketing or a related field

A good balance of creativity and analytic skills

Has a nimble, “start-up” mentality, possessing the ability to manage multiple projects and act quickly and effectively to pivot based upon the state of the business

Hungry to test and learn local promotions and grassroots community outreach

Excellent written and verbal communication skills

Experience

3 – 5 years of relevant marketing experience

Proven experience in regional marketing (or field marketing), preferably within the restaurant or retail industry

Experience writing business cases, managing partnerships and budgets preferred

Benefits include:
Medical, Dental, and Vision Insurance

Transit Discount Program

401K Plan

Paid Time Off Program

Flexible Spending Accounts

Employee Dining Program

Referral Bonus

Online Training Program

Career Development

Choice of Global Cash Card or Direct Deposit

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table . Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we “Stand for Something Good.”

We are expanding across the U.S. and around the world! Join our #ShackFam

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.