Robert Half Hiring for US – Marketing Specialist Job at New York, NY Full Time

Robert Half is seeking a knowledgeable and experienced Digital Marketing Specialist. The client is looking for someone who can efficiently maneuver the ins and outs of marketing strategy, analysis and campaign execution while keeping tight control of the bottom line.A customer-first mindset and experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices are also requirements of the job. Do you have strong decision-making and interpersonal skills and a detail-oriented approach? Then we want to hear from you!You will be responsible for planning and implementing digital initiatives that support the sales and marketing strategies of our client. With support from the Marketing Manager, you will oversee the company’s brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media.

Your responsibilities in this role

• Plan and execute digital marketing initiatives based on the sales and marketing strategy to meet objectives in customer acquisition, growth and retention, and reactivation
• Support updates of the online customer portal to improve user experience
• Collaborate with technology and creative vendor partners in order to meet expectations on budget, deadlines and brand compliance
• Discover ways to enhance the company’s website through creative landing pages, blog posts and SEO
• Put together reports that track the performance of digital marketing campaigns
• Help with other project tasks related to print, direct mail and data management as needed
• Develop content that will engage the company’s customers and partners
• Seek out ways to improve spend and performance of paid digital campaigns
• Work with executive leadership to identify trends and insights, and share thought leadership
• Take advantage of educational opportunities and read trade publications in order to increase job knowledge
• Develop and maintain the company’s social media presence
• Project manage digital projects, maintaining status and timeline and communicating updates regularly
• Knowledge of Content Management System (CMS) & Digital Marketing System (DMS)
• Knowledgeable in maintaining digital brand consistency and managing strategic multichannel marketing
• Knowledgeable of SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM
• Strong communication and collaboration skills
• Notable performance history in promoting digital brands with strong ROI
• Experience in enhancing the frontline customer journey, driving traffic to a company’s main site
• Proficient in vendor management
• Should have a good mix of initiative and skill

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

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