Log In
Sign Up
br{display:none;}.css-58vpdc ul > li{margin-left:0;}.css-58vpdc li{padding:0;}]]>
About the job:
Red Hat’s North America Field Marketing team is looking for a strategic yet hands-on North America Account-Based Marketing Manager for the Financial Services vertical. In this role, you will foster deeper partnerships with strategic Financial Services customers, leading to deeper relationships and a stronger affinity for Red Hat.
As a member of the North America Account and Industry Marketing team, you will plan and carry out highly customized marketing activities at the customer account levels, providing insights for decision-maker engagement while maximizing the efficiency of the sales and marketing process.
What you will do:
- Align closely with Sales and oversee the planning and execution of marketing strategy for multi-million dollar named accounts
- Map organizational decision-makers and identify key contacts within each named account
- Analyze customer marketplace, company, firmographic, technographic, and intent data to inform a strategy to engage and support the customer
- Develop personalized marketing campaigns to foster engagement, improve reputation, and grow the customer’s total lifetime value
- Develop test plans and monitor performance results for multiple customer acquisition channels and lifecycle campaigns
- Provide regular updates on industry, company, and contacts to assigned sales account teams to identify potential selling opportunities
- Create customized content for the account
- Measure, report, and optimize marketing campaigns
#LI-NA1 #LI-REMOTE
What you will bring:
- 7 + years of marketing experience, preferably in the technology sector
- 3+ years of experience with building and executing 1:1 or 1:few account-based marketing programs
- Analytical mindset with the ability to track and report on leading campaign performance metrics as well as lagging revenue attribution, revenue influence, and ROI
- Positive attitude, customer-focused, goal-focused, self-starter, problem solver, detail-oriented, organized, ability to multi-task and effectively manage time, excellent verbal and written communication skills
- Writing and presentation skills to translate detailed content into impactful go-to-market materials including web, email, and social content
- Experience planning, directing, and delivering digital marketing campaigns and social media strategies
- Experience building and carrying out account-based marketing programs; knowledge of TOPO, ITSMA, or SiriusDecisions ABM marketing framework or experience with industry marketing is a plus
- Demonstrated ability to achieve hands-on results working cross-functionally with sales, marketing, and product teams
- Solid project management, planning, and organizational skills with attention to detail
- Willingness to travel 25%+ primarily in North America
