Raymour and Flanigan Hiring for Content Marketing Strategist Job at Liverpool, NY Full Time

Content Marketing Strategist
Attention overachievers! Are you someone who can write a compelling sentence but isn’t scared of a spreadsheet? Then this career was made for you. We’re looking for a talented individual to join the digital marketing team at Raymour & Flanigan, one of the nation’s largest furniture retailers. You’ll get to be hands on in creating content experiences and play an integral role as we continue to grow our digital marketing efforts. We may work at a fast pace, but we know how to have fun along the way. Are you in?
Job Responsibilities

• Develop, edit and optimize engaging material both individually and with designers, writers, and merchant subject matter experts with that content backed by foundational SEO topic and keyword research briefs grounded in the needs of audiences and personas.
• Performs regular content audits, competitor analyses and content matrix reviews to ensure the brand is creating a diverse set of content supporting the customer journey.
• Strategizes and improves content delivery and promotion in conjunction with the external agency and internal Social, CRM, Brand, Creative and Visual Merchandising leads.
• Determine the appropriate business goals and KPIS for content along with evaluating effectiveness by using a variety of data sources including web analytics, user surveys, seo visibility and social listening tools.

Job Requirements

• 4 years experience working in marketing/advertising with a focus in creating content
• Strong writing skills
• Knowledge of SEO (writing for SEO, in particular)
• Adept working with Excel and/or Google Sheets
• Experience in Google Analytics or similar
• Comfortable with technology and social media.

Helpful Skills and Experience

• Basic HTML and CSS editing
• Working experience in content management systems such as Wordpress

Raymour & Flanigan offers competitive compensation and a comprehensive benefits package:

• Excellent Health, Dental & Vision Coverage
• 401(k) with a Company Match
• Paid Vacation and Holidays
• Health Savings Account
• Flexible Spending Account
• Training and Development
• Tuition Reimbursement Program
• Generous Merchandise Discount
• Short & Long Term Disability
• Group Life Insurance
• Specified Disease Insurance
• Excellent Health, Dental & Vision Coverage
• 401(k) with a Company Match
• Health Savings Account
• Tuition Reimbursement Program
• Generous Merchandise Discount
• Short Term Disability

Raymour & Flanigan proudly supports a drug and smoke free work environment.
Raymour & Flanigan is an Equal Employment Opportunity employer that does not discriminate against any associate or applicant on the basis of race, creed, color, religion, sex (including pregnancy), age, national origin, physical or mental disability, sexual orientation, sexual and other reproductive health decisions, marital or familial status, genetic information or other basis protected by law.