Responsibilities
1. Analyze key marketing campaigns and initiatives to identify and document marketing technology requirements.
2. Identify, analyze and implement the requirements for marketing technology (MarTech) to support improvements of the customer experience and critical marketing campaigns and initiatives
3. Responsible for creating and executing on activation plans to deliver personalized content for omnichannel campaigns
4. Build complex, highly segmented, multi-wave and multi-channel workflows and journeys in Adobe Campaign Classic with coding for versioning (dynamic in email and mobile push), offers and personalization and Email Deployment.
5. Translate multi-channel contact strategies across customer segments, touchpoint, channels provided by business teams into Workflows, Templates and Deliveries.
6. Provide guidance on best practices in campaign development to optimize the quality and efficiency of the deliverables.
7. Proactively identify conflicts between the defined strategy and the functional capabilities of the platform and database.
8. Work with the Project Manager in establishing timelines for building, executing, measuring and documenting omnichannel campaigns.
9. Serve as the subject matter expert (SME) directly interfacing with clients on all ACC & AEM related project requirements.
10. Provide accurate documentation of the business requirements, deliverable and so forth.
11. Assist in cross-skilling and upskilling of internal team members with a goal to nurture future ACC campaign developer champion.
Job Type: Full-time
Schedule:
Work Location: On the road
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