Progrexion believes that Social Media has the strong ability to be both a direct-sales driving force, as well as a main contributor to awareness building (both for Search and on a more global landscape). The Paid Social Manager will be responsible for researching and making decisions on what we need internally to ensure the program continues to experience success and long-term growth. Most importantly, they will be responsible for the performance metrics, both numerical goals and CPA requirements.
The Paid Social Manager will need to be confident and extremely self-sufficient. The high-level strategy will be provided, but the Paid Social Manager will need to manage Paid Social mid-level strategy and day-to-day operations independently.
Desire to stay on top of Paid Social trends, including strategies, optimization tactics, pricing, and tracking methodologies
Experience running effective targeting, messaging, and offer campaigns in Facebook
Ability to develop strong campaigns – ad message, landing page, reach, frequency, etc.
Strong affiliation and desire to create ROI-driven short, mid, and long-term marketing strategies
Exceptional project manager skills that will support the needs of coordinating with external agencies/resources, marketing tech, creative resources, and management team
Tracking methodologies are critical to the channel. The ability to understand if tracking is functioning properly -including the ability to improve upon those tracking methods being used
Ability to work with many business units while also being self-driven to accomplish individual goals
Loves to solve problems. Interested in looking for and driving new ways to improve on current processes.
Open to a quick paced, high intensity work environment where the industry and workplace are constantly changing
Excellent with Excel
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