POSITIVE PROMOTIONS INC Hiring for Marketing / Content Manager Job at Hauppauge, NY Full Time

About Us

Positive Promotions is an industry leader providing imprinted promotional products to schools, health care and corporate clients. We are the one stop shopping source for over 62 annual events, educational and recognition programs. Positive Promotions both manufactures and distributes world class promotional products and sells both retail and wholesale to other nationwide distributors.

Job Description

At Positive Promotions marketing is about understanding the marketplace and building a marketing campaign to demonstrate how our products and services can satisfy the customers’ needs. We’re looking for an experienced and versatile marketing manager who has a proven track record and is passionate about marketing.

Our ideal candidate has experience developing and executing marketing campaigns, which includes; market research, merchandising & paginating catalogs along with digital marketing initiatives. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines in a fast-paced environment.

In addition, you have experience producing informative and compelling content that audiences can’t stop reading. Such content will be exchanged for business-email addresses or specific actions by prospects.

If you love creating high-quality and engaging content and drive business success the rewarding challenge of building a marketing campaign, we want to hear from you!

Marketing Manager Responsibilities:

· Establish positioning, identify target audiences, and develop marketing plans with specific objectives

· Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with all teams within the organization to produce a campaign catalog

· Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

· Create, maintain, and conduct analytics reporting and extract key insights for future campaign development and go-to-market strategies, complete with recommendations on tactics

· Merchandise catalog and work in partnership with the various teams; research, creative, product development and supply chain, to meet the objectives for the catalog creation within the campaign

· Gather and develop customer and market insights, increase customer conversions, and generate qualified leads

· Present ideas and final deliverables with senior leaders about campaign programs and strategies

Content Marketing Manager Responsibilities:

· Own the creation and implementation of content marketing strategy including the development of themes/topics and content creation.

· Research, write, and edit content pieces (blog posts, whitepapers, webinars, tutorials, videos, presentations, and more) that are aligned to the content strategy.

· Working alongside other team members to manage and successfully execute the content marketing calendar

· Work with sales support to coordinate execution of lead generation campaigns.

· Communicate results of marketing campaigns and suggest tests to continuously improve results.

Skills and Qualifications

· Bachelor’s degree in marketing, business, or related field

· 5+ years of marketing experience including experience in generating highly impactful content

· Excellent written and verbal communication skills

· Detail oriented

· Ability to work in a deadline-oriented environment

· Proven experience developing marketing campaigns

· Strong project management, multitasking, and decision-making skills

· Metrics-driven marketing mind with eye for creativity

· Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)

· Ability to work both independently and in a team environment.

· Experience managing a content calendar, simplifying, and translating complex topics and technologies for multiple audiences, while adhering to a brand voice guide.

Preferred Qualifications

· Willingness and ability to travel

· Experience in catalog/direct mail marketing a plus

· Working knowledge of InDesign an added plus

Job Type: Full-time

Pay: $1.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Hauppauge, NY 11788: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media marketing: 1 year (Preferred)
• Writing skills: 1 year (Preferred)

Work Location: One location