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Essential Functions:
Communications
Marketing
PPHP Action Fund
PPHP Votes
Non-Essential Functions:
Qualifications:
Experience, Education and Licensure
Position Summary
- Manager, Communications and Marketing is responsible for the leadership, direction, and administration of Planned Parenthood Hudson Peconic’s (PPHP) communications and marketing strategies/programs to promote PPHP as the leading advocate for reproductive freedom and provider of sexual and reproductive health care and sexual health education in the four-county area served by the affiliate.
- Coordinates efforts with the Executive Office, Patient Services, Education and Training, Advocacy & Government Relations, and Development to present clear and consistent messages that represent PPHP’s mission and services.
- Works work closely with PPHP’s President & CEO, Leadership Team, Board of Directors (as assigned), and all departments of PPHP as needed.
Essential Functions:
Communications
- Creates the annual communications and marketing work plan.
- Creates and/or manages design, writing, and production of agency-wide materials to ensure the quality, accuracy, and consistency of message to further the mission and image of PPHP. Includes: promotional materials (posters, flyers, postcards, stickers, special event promotions); promotional products; signage; in-center advertising; and more (materials to be produced in Spanish and other languages as needed for different communities); the Annual Report; donor newsletter; staff newsletter and messages; other online newsletters for constituencies including donors, board members, activists, and volunteers; and brochures and other collateral materials.
- Oversees PPHP’s website, with PPFA support as needed.
- Prepares internal and external communications for Executive Office using materials such as PPFA and PPESA communications, alerts, and talking points.
- Manages PPHP’s brand strategy, working with others as deemed appropriate, striving for consistency with Planned Parenthood Federation of America’s (PPFA) brand strategy.
- Manages, coordinates, and plans digital and online social media content across all PPHP affiliated platforms. Includes creating content when appropriate and necessary, updating and editing PPFA approved digital assets, working across departments to ensure that online/digital media represents work of entire affiliate. Creates digital and social media content in accordance with Brand Book.
- Prepares press conferences and media briefings.
- Oversees the preparation and dissemination of speeches and articles for publication, press releases, media advisories, letters-to-the-editor, and opinion editorials.
- Tracks all media hits and prepares appropriate reports.
- Together with appropriate department staff, develop media plans for selected PPHP events and promotions.
- As directed by Associate Vice President, External Affairs, serves as a secondary media contact and responds to media questions and inquiries, as needed.
- Assesses events, actions, decisions, and other press stories for possible impact on PPHP; works with Associate Vice President, External Affairs and other key staff, as required to respond.
- Assumes additional duties as required.
Marketing
- Develops and implements a unified marketing strategy that integrates campaigns across departments and supports PPHP’s mission, strategic plan, and annual work plans, including patient service goals, revenue targets, and goals of PPHP’s various programs.
- Creates, produces, and places PPHP’s annual agency-wide and localized advertising campaign materials to recruit patients, program participants, and supporters in diverse communities and with audience’s region-wide to promote and increase awareness of PPHP’s programs and services, as appropriate. May include broadcast, print, electronic, and in-center.
- Negotiates advertising, online, and social media contracts. Identifies new distribution channels, revenue streams, partnerships, and marketing channels to promote PPHP’s mission, and patient service goals, enhance PPHP’s image, and build positive brand awareness.
- Coordinates and conducts market research to identify needs of PPHP clients; determine agency market position and market opportunities; identify and assess competitors; and determine best marketing avenues for PPHP.
- Defines metrics for measuring marketing success to ensure cost-effectiveness of efforts (including tracking calls received on the 1-800 number, total client numbers, and visit numbers, number of website and social media hits, e-mail blast responses, and other relevant indicators).
- Prepares reports of metrics for Senior Management Team and Leadership Team Members, as directed.
- Enhances PPHP’s visibility, image, and influence in sexual and reproductive health care, comprehensive sex ed, pregnancy and STI prevention, and family planning arenas.
- Increases organizational visibility and impact with media and message campaigns.
PPHP Action Fund
- Oversees PPHPAF website and social media.
- Creates and/or manages design, writing, and production of Action Fund materials to ensure the quality, accuracy, and consistency of message to further the mission and image of PPHPAF.
PPHP Votes
- Oversees PPHP Votes website and social media.
- Creates and/or manages design, writing, and production of PPHP Votes materials to ensure quality, accuracy, and consistency of message to further the mission and image of PPHP Votes.
Non-Essential Functions:
- Participates in internal committees as assigned.
- Represents PPHP in marketing affinity groups nationally and locally.
- Participates in internal and external meetings and in-service trainings, as assigned.
- Regularly checks, personal PPHP email account for important agency-related communications, at least every 24 hours.
Qualifications:
Experience, Education and Licensure
- Bachelor’s Degree in communications/marketing or related field. Master’s degree strongly preferred. Additional experience will be considered in lieu of advanced degree.
- Five to eight years of experience in marketing and communications or media, with planning and evaluation of marketing programs.
- Demonstrated management experience required, including hands on supervisory experience.
- Experience with web technology: websites and social media.
- Experience with political and mission-related communications a plus.
