Planet Depos Hiring for Content Marketing Strategist (Fully Remote) Job at Rockville, MD Full Time

DESCRIPTION

The Content Marketing Strategist is responsible for overseeing the corporate content strategy – planning, designing, creating, editing and publishing relevant content based on company business objectives. Proficiency in blog writing and editing, editorial calendar management, social media management and sales collateral creation preferred. Additionally, this individual maintains a current understanding of content marketing best practices and applies them to the execution of our marketing campaigns in collaboration with the Director of Marketing.

CONTENT MARKETING STRATEGIST ESSENTIAL FUNCTIONS:

• Establish PD editorial voice, determine content needs and create content to target, message and engage target markets
• Lead a collaborative process of ongoing content strategy development, editorial calendar management, review processes and other activities related to content lifecycle
• Develop and maintain an editorial calendar that aligns with business objectives
• Support the development of national and global marketing campaigns through the creation and editing of content for web, digital, print and social media channels
• Manage the implementation of highly dynamic email campaigns and progressive, behavior-triggered nurture programs
• Work collaboratively on email creative development, list management and audience segmentation strategies, as well as technical development, testing, execution, tracking and refinement
• Develop and implement A/B testing across email templates to optimize for greater engagement and conversions; instill best practices for email design and delivery
• Analyze email marketing performance, set benchmarks for KPIs, identify trends, and make recommendations for larger scale program improvements and opportunities
• Work with SMEs to write compelling copy for marketing campaigns, including engaging CTAs and landing page copy
• Develop new content such as web pages, flyers, brochures, white papers, email blasts, press releases, social posts, etc.
• Create, edit and manage social media channel posts and engagement
• Track, measure and analyze effectiveness of social media channels
• Oversee content creation of third parties to produce and maintain high-quality marketing collateral
• Ensure consistency of message across all content channels
• Conduct content audits to determine gaps in content strategy and provide recommendations for improvement based on metrics and analysis
• Foster strong engagement and healthy cooperative partnerships with internal stakeholders and SMEs to understand relevant industry trends, customer needs and business goals
• Research and stay up to date on latest development in terms of search engine optimization, content trends and audience behavior
• Keep current on emerging technology changes and innovations through formal and informal study, business and professional publication consumption

CONTENT MARKETING STRATEGIST LOCATION:

Fully Remote (USA)

CONTENT MARKETING STRATEGIST COMPENSATION:

$60,000 – $65,000 annually

CONTENT MARKETING STRATEGIST SHIFT:

8:00am – 5:00pm EST Monday – Friday

• Bachelor’s degree in Marketing, Communications, Writing or similar field preferred
• 5 + years of experience in digital content marketing, lifecycle/email marketing strategy and execution, B2B experience preferred
• Experience with SEO and PPC required
• Experience with email management platforms
• Experience with content management systems
• Knowledge of HTML/CSS is a plus
• Strong understanding of current digital marketing concepts, strategy, and best practices
• Outstanding verbal/written communication, proofreading, editing, interpersonal, and organizational skills, and the ability to work both independently and as a part of a team

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