PF Chang’s Hiring for Marketing Specialist (Local Restaurant Marketing) at Scottsdale, AZ, United States Full Time

The Marketing Specialist for Local Restaurant Marketing is responsible for assisting with the planning, executing, and analyzing marketing initiatives specifically designed to drive guest traffic and revenue for the restaurant within their designated area.

This role involves collaborating with the Manager, Local Restaurant Marketing and Global Support Center team to ensure consistent messaging and branding while adapting strategies to local market dynamics.

Primary responsibilities will be to support the Manager of Local Restaurant Marketing with local restaurant marketing initiatives and execution (events, partnerships, community engagement), assist with new store openings, collaborate with internal cross-functional teams to coordinate local programming efforts, execute national restaurant opening strategies, and support cross channel reporting needs.

Primary Responsibilities : Provide overall support in managing marketing efforts for local stores (supporting calendar of events).

Understand the local customer demographics, preferences, and competition; use this information to help develop targeted marketing strategies with the LRM Manager.

Liaise as needed for partnerships with local businesses, organizations, and influencers to cross-promote the restaurant.Assist with creation and production of deliverables needed to promote local events, promotions, and community engagement initiatives to increase restaurant visibility and foot traffic (flyers, coupons, etc.

assist with creative briefs for creation of initiatives.Collaborate with Digital Marketing Team on execution of local digital marketing efforts, including social media, email marketing, and online advertising, to drive customer engagement and sales.

Work with PR / Communications lead regarding local media relations and PR activities to generate general awareness and positive publicity for restaurants.

Partner with Innovations Specialist to understand trends and guest feedback / reviews; identify areas for improvement and opportunities for local marketing efforts.

Assist with the management of local marketing budget, ensuring cost-effective strategies and tracking ROI.Provide regular reports and analytics on the effectiveness of local marketing campaigns and recommend adjustments as needed to apply learnings for future initiatives.

Track project status and final deliverable deadlines.Compile reports into weekly and monthly presentations to showcase initiative KPIs.

Complete ad-hoc projects and requests as needed.Knowledge, Skills, & Abilities : Bachelor’s Degree in Marketing, Business, or related field2+ years of professional experience in marketing-related discipline, preferably in hospitality, retail, sales, consumer packaged goods, or advertising agency desiredExemplary organizational skills are requiredDesire to learn and grow within the Local Restaurant Marketing fieldBudget tracking experience / budget management experience preferredAbility to build strong relationships with outside vendors and cross functional team members Strong project management skillsExcellent oral and written communication skillsSolid analytical skills with proven ability to work with data and derive conclusions & implicationsPassion for food and hospitalitySelf-motivated and resilient Displays a sense of urgencyWork Environment : Work is performed primarily in a hybrid office and home setting, and occasionally in a restaurant environment Must be able to accurately and effectively communicate with other team membersThis position travels occassionally, estimate between 10-15% of the time