General Responsibilities:
The Content Marketing Specialist will be an integral part of the bank’s overall content marketing efforts and will be responsible for establishing and promoting the brand. To be successful in this role, you will need to be capable of writing clear, concise and engaging content that is informative, industry specific and tailored to reach specific audiences through social media channels, press releases, blog posts, email campaigns, landing page content, and more.
The right candidate will be responsible for establishing the organization’s editorial voice and determining content needs, channel selection and distribution; developing and driving corporate content strategy – leading the editorial brand to develop a high-level corporate content strategy and translate it into a content editorial calendar; researching/copywriting/crafting thoughtful and engaging written content; planning, implementing and monitoring the company’s Social Media strategy in order to increase brand awareness; building relationships with outside vendors to support our editorial needs; collaborating with others to accomplish the overall bank strategic goals; reporting pertinent information to the immediate supervisor; responding to inquiries or requests for information.
Essential Duties:
Works with key stakeholders to facilitate marketing functions such as emails, paid media, social media, blogs, and editorial content.
Requirements:
Basic Qualifications:
Education/Training: Bachelor’s degree in related field normally required.
Skill(s): Must possess strong communication skills, both written and verbal; excellent skills in writing and reporting, and an understanding of content strategy; intellectual curiosity; excellent organization skills, with an ability to adhere to strict deadlines; proficient interpersonal relations skills; advanced PC skills; advanced experience in social media platforms.
Experience: A minimum of three (3) years’ experience in Marketing/Social Media, content creation, creative/copywriting preferred.
Peoples Security Bank and Trust Company is an Equal Opportunity Employer
PI203889770
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