Summary
The Copywriter is responsible for developing original content for emails, brochures, websites, social media, blog articles, newsletters, press releases, print ads, posters, conferences/trade shows, fliers and other direct-response marketing materials. This person will also review marketing, media, or client-developed content to ensure brand consistency/standards are met, formatting is aligned to specifications, copy is up to date and grammatically correct, and materials are relevant to the audience. This requires a strong attention to detail, as well as a solid grasp of tone, editing, and writing for different stages of the marketing and sales funnels. The ideal candidate can collaborate effectively with internal and external team members to develop creative pieces using established brand voices and style guides, as well as evolve a brand voice through strategic marketing copy. The individual can quickly understand project requirements for day-to-day asset development and can prioritize multiple projects to meet deadlines. This individual will work closely with designers, developers, campaign managers and stakeholders, as well as collaborate and brainstorm with other writers, provide peer reviews, and participate in the QA process.
General Responsibilities
General Qualifications
Supervisory Responsibilities
None.
As required by the Colorado Equal Pay Transparency Act, Pearson provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the salary range for this role is $65,000.00 – $75,000.00 per year.
#LI-Remote
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Job: MARKETING
Organization: Virtual Learning
Schedule: FULL_TIME
Req ID: 8041
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