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Company Description
As the industry leader in compensation management, Payscale is on a mission to help job seekers, employees and businesses get pay right, and make sustainable fair pay a reality. Empowering more than 53 percent of the Fortune 500 in 198 countries, Payscale provides a combination of data-driven insights, best-in-class services and innovative software to enable organizations such as Angel City Football Club, Perry Ellis International, United Healthcare, Vista and The Washington Post to make fair and appropriate pay decisions. Pay is powerful. To learn more, visit
Job Description
The Senior Manager, Strategic Account Marketing is instrumental in driving Enterprise pipeline for the business through a hyper-targeted, account-based marketing motion. This position requires a savvy marketer who wants to partner closely with our Named Account Sales Reps to identify, engage and convert target accounts across new and expansion businesses. This role will also partner across marketing functions to find new, disruptive ways of reaching accounts holding the largest revenue opportunity for Payscale.
This role reports into Payscale’s Senior Manager, Demand Gen and is a high impact/high visibility opportunity to join and lead a best-in-class team.
Key Responsibilities:
Campaign Development:
· Partner with Named Account Sales team and SDR’s to align on the tiering of target accounts, cross channel approach, and messaging to engage and convert
· Build personalized, account-based marketing campaigns targeting identified accounts; both new business and customer renewal/upsell opportunity
· Conceptualize disruptive marketing initiatives to offer relevant product positioning, account value, etc. Ultimately show the personalized value of Payscale as it pertains to the specific account in unique, memorable ways
· Develop multi-media assets, custom to the account, to align with account marketing strategy
· Partner closely with AE’s and SDR’s on ABM persona messaging, to ensure seamless storyline across lead lifecycle
· Refine strategic account experience strategy, inclusive of targeted events, thought leadership forums, executive sponsorship programs, etc.
Campaign Execution:
· Execute multiple account-based campaigns at a time, utilizing various touchpoints
· Analyze account performance and optimize against defined KPIs (contact engagement, reach, days to close, etc) to drive pipeline targets
· Improve targeting with quality scoring system to target buyer and user contacts with behavior, demographic and intent data quality scores
· Nurture target accounts as applicable to derive long term pipeline opportunity and conversions
· Play a key role in running scalable, targeted digital media campaigns, triggering content across a high preforming, relevant channel mix
· Own execution of strategic account events and experiences, both targeted, one-off events as well as extended, personalized invites to larger Payscale experiences (webinars, lunch and learns, etc)
Qualifications
· Have 3- 5years of B2B marketing experience in roles such as Demand Generation, Enterprise or vertical marketing, Account Based Marketing, or paid/website media
· Have a passion for customers, with experience running targeted plays for marketing, SDRs, and AEs to engage target accounts
· Thrive on the ability to keep a real-time pulse on campaigns, continually interpret and apply findings to optimize performance
· Are familiar with marketing automation tools (preferably Marketo), CRM (preferably salesforce.com) web analytics, and business intelligence (preferably Tableau)
· Constantly show your bias toward action; driving results and innovation is your preferred path forward
· Have a bachelor’s degree (preferably in marketing-related field), while continuing to deep dive into market and industry trends, innovative methodologies, etc.
· Ability to develop strong relationships with stakeholders and key project team members
Additional Information
In the spirit of pay transparency, we’re excited to share the target annual salary for this position is $145,000 as well as eligibility for a 15% company performance bonus. If you’re hired at Payscale, your final compensation will be determined based on factors such as geographic location, skills, education, and/or experience. We also offer a generous compensation and benefits package (more information on benefits listed below).
Benefits and Perks – The Highlights:
All around awesome culture where together we strive to:
- Pursue excellence every day
- Create customer value
- Compete to win (and lose!) as a team
As part of our culture of transparency and commitment to employee engagement, we have several programs and resources such as:
- Regular virtual company meetings
- Coffee chats
- Table for 4 Executive conversation
- Spirit Week
- Pulsing tools for continuous conversations to drive performance and career growth
- Strengths based tools designed to help employees engage with peers and managers, supported through a program called StandOut
- Access to top notch learning courses for all employees through LinkedIn Learning
- As well as constant re-evaluation of what our employees need to be successful at work!
Our more standard benefits include:
- Discretionary Paid Time Off – Giving employees the flexibility they need to rest, relax and recharge away from work
- 15 paid holidays including Independence Week, Juneteenth and World Mental Health Day
- 3 comprehensive health plans to fit your unique needs; plans have up to 100% company-paid premium coverage for employee Medical, Dental and Vision
- Access to Premera’s Healthcare Services including an Employee Assistance Program (EAP), 24-hour Nurse Hotline, Telehealth (Doctor on Demand), Talkspace, and other virtual care options
- FSA and HSA options for pre-tax employee allocations towards: Medical, Dependent Care, Parking, and Transit
- Company Paid Short Term Disability, Long Term Disability, and Life Insurance
- Comprehensive Paid Parental / Adoption Leave program
- 401k program with fully vested, immediate company match
Additional highlights:
- Voted Seattle’s and Boston’s best places to work according to Built In 2022.
- Voted one of Seattle’s companies with the best benefits according to Built In 2022.
Equal Opportunity Employer: We embrace equal employment opportunity.
PayScale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.
