The Disney Parks, Experiences, and Consumer Products (DPEP) group is seeking a motivated Manager, Consumer Insights to join the Consumer Insight team that supports the Consumer Products, Games, and Publishing (CPGP) business.
Job Summary:
This individual will be responsible for managing consumer insights projects and studies (including throughout the product development process), from inception to completion This role will manage relationships with internal and external partners, leading project teams through objective setting, study design and execution, data analysis, and reporting for the Consumer Insight team that is focused on Consumer Products, Games, and Publishing. Specifically, areas of focus include, but not limited to:
Content impact on merchandise Product/merchandise development Distribution (product, retail and e-commerce) Marketing and digital content support for franchises and merchandise
Responsibilities:
Basic Qualifications
#DPEP
#DPEPFLA
Required Education
Bachelor’s degree required; coursework in the fields of Marketing, Market Research, Communications, Psychology, Consumer Behavior, English, or Social Sciences preferred.
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